• Led the development and successful launch of a new business division, managing the full project lifecycle from initial planning through execution. Integrated four separate agencies into the parent brand, with a focus on aligning operations and ensuring seamless collaboration, resulting in a +60% improvement in project capacity and ultimately overseeing $42.2MM in departmental revenue.• Act as the Lead Project Manager across ~35 clients with multiple campaigns, developing and implement data driven project strategies via negotiations with top vendors, asset creation and management, successful launch, and the breakdown of post campaign results to inform our continued strategy. Lead all recruitment, activation, payment, compliance, and communication to affiliates.• Managed a high-profile international digital campaign, leading cross-functional teams applying bothqualitative and quantitative insights to deliver $5.9MM in net revenue.• Oversee service line P&L, achieving department budget targets and exceeding revenue goals by ~8% each quarter. Develop and implement initiatives to grow affiliate performance through acquisition and retention tactics.• Serve as the primary point of contact between executives, vendors, and key stakeholders, ensuring streamlined communication to support informed, rapid decision-making based on real-time project data.• Manage daily, weekly, and monthly reporting, communicate the performance of the programs and recommend improvements.• Direct a team of 8, including 1 associate director and 7 account managers

• Director at OAK Digital and moved to Gen3 through an acquisition.• Produced forecasts, budget, and KPI setting for the affiliate program, executed creative and promotion changes based on content calendars.• Drove a +$800k (9%) revenue increase for a major global client through the strategic optimization of media campaigns, focused on the relationship between creative strategy and media performance analytics.• Negotiated advertising placements and managed relationships with key vendors to ensure high promotion performance and effective delivery.• Developed proactive affiliate marketing strategies and tactics according to our client-specific goals.• Communicated performance results and strategy recommendations to clients & secure buy-in from decision-makers.• Directed a team of 7, including 2 senior account managers, 3 account managers, and 2 associate account managers.

• Proven track record of success surpassing sales quotas, hitting aggressive targets, and maintaining a high producing sales pipeline.• Led marketing strategies for major accounts, coordinated with international teams and managed deliverables to execute successful service and sales campaign.• Strategized, negotiated & closed business.• Sold B2B service or technology solutions.• Directed a team of 6, including 2 senior account managers and 4 account managers.

• Improved campaign performance, achieving a +48% growth in key accounts through optimized project and media management processes.• Gathered and analyzed market data to identify trends and opportunities, and to understand consumer preferences.• Analyzed sales and marketing key performance indicators (KPIs) to inform future strategies.• Collaborated with internal and external teams, including design, content, and digital teams, as well as outside agencies.• Oversaw ad-hoc assignments from start to finish project management strategies and execution.

• Managed a portfolio of 30+ brands, applied consumer insights and market research to improve creative messaging, media rotation, and audience engagement.• Created and executed marketing strategies to attract customers and promote products or services.• Used web analytics, data tracking, and social media reports to understand how customers interact with marketing strategies.• Assessed the effectiveness of marketing channels and evaluate performance metrics.

• Meticulously coordinated daily needs of agents and clients in Branding, TV Lit., Talent, and Media Rights Departments.• Managed high volume of client contracts, scripts, departmental documents, files, and correspondences.• Served as a liaison between facilities, operations, information technology, and staff.