Dylan Giebel, Mba Email & Phone Number

Marshall, Minnesota, US

• Directed Fortune 100 CPG corporation on B&M and ecommerce promotions, resulting in the best Q4 performance in company history
• Led partners on operations strategy regarding tech stacks, data integration, demand generation, customer profile analysis, product launches, and Go-To-Market planning
• Facilitated marketing strategy meetings for client projects, including budget-saving measures, revenue operations, installing and onboarding new products, contract negotiation, data analysis, and more
• Coached clients and subcontractors on strategy; led training sessions following operations implementations
• Netted 40% time savings in revenue operations by performing automation strategy and digital transformation
• Returned up to 10,000% on business development budget through optimal leveraging of marketing technology; communicated said project and campaign performance in written and verbal capacity

Dallas, TX, US

• Delivered 750% ROI by efficient management and optimization of organizational transformation budget
• Presented to board and company the insights into the marketing department’s impact on financial reports
• Owned company R&D department, providing creative solutions to streamline processes and capture market share
• Spearheaded analysis on consumer behaviors, utilizing intuition to provide strategic initiatives to executives
• Drove brainstorming sessions for creative use of client information, making sense of masses of ambiguous data
• Created a process of continuous improvement for all marketing channels from a revenue-first approach

Dallas, TX, US

• Led marketing and development teams in organizational transformation on refresh of outdated website, including UX design, nomenclature and sitemap changes, sales metrics, SEO, remarketing, and advertising
• Learned ins and outs of Google Ads and more technical tools through self-taught means, which would later become groundwork for an independent consulting business
• Researched and executed ADA compliance practices for company sites, managing up to executives and down to staff to complete conformity initiatives
• Manufactured analytics reporting structure and schedule, occasionally receiving feedback from executive leadership and refining the process
• Doubled customer count, increased order value, and expanded digital reach by developing technical strategy for data tracking, data siloing, and usage
• Translated parlance between IT and marketing teams to meet vital project deadlines in digital transformation

• Served agency as mentee to leadership, resulting in the acquisition of skills in web development, sales outreach, data management, demand generation, accounting, and business operations
• Organized mass sums of customer data into CRM and created the sales funnel process for business acquisition
• Designed new outreach products and services, which were personalized to the consumer, and resulted in greater brand visibility through an omnichannel approach
• Investigated creative solutions for customer cashflow needs and carried out tasks to achieve satisfaction, sometimes after multiple iterations or pertaining to numerous departments

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing Communications