Dylan Greenauer Email & Phone Number

Employment- Dave & Adam's Card World Product Manager- Analyzed new product solicitations from manufacturers and developed release strategies.- Boosted customer base penetration with creative promotional approaches.- Built and maintained relationships with manufacturers and distributors.- Defined and implemented cost reduction strategies throughout the product development lifecycle to maximize profitability.- Collected and analyzed market research data for use in forecasting.- Performed post-launch analysis to measure success of feature products.- Monitored industry trends and identified opportunities for innovation within the product portfolio.- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures, and customers.- Collaborated with the marketing team and functional management to achieve business and marketing strategy objectives.Special Projects- Rich Products Artisan Doughnuts e-commerce platform - Conducted research on market and production costs for artisan doughnuts.- Strategic planning of geographic distribution.- Researched e-commerce successes through quantitative measures.Rosina Foods Plant Forward Meatball- Conducted market research to determine key demographics and developed a marketing strategy for new products.- Developed brand strategy and branding guidelines.Historic Holy Trinity Marketing Team - Developed flyers with Adobe InDesign for social media marketing and produced television advertisements.- Increased social media following through advertisements.

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  Niagara University

  Marketing