• Optimized digital marketing strategies for the Harley Davidson and Hyundai Genesis accounts by conducting detailed and regular website audits, ensuring consistent compliance with branding guidelines, generating a 20% increase in website traffic and 15% decrease in bounce rate over 3 months.• Performed competitive analysis by testing 10 common keyword queries for 300+ Genesis dealerships throughout the country, ensuring investment into SEM/paid search resulted in enhanced website traffic and engagement.• Utilized Excel (pivot tables, v-lookup, index-match) to extract significant KPI’s between clients opted in and out of digital marketing programs to create visual infographics showcasing an 18% increase in click-to-calls among clients who implemented Shift Digital’s chat tool / heavy-up campaigns on dealership websites.

-Worked in the marketing team, brainstorming and developing strategic campaigns to increase org. awareness on campus, and contributed to creating video and graphic images for the organization’s Instagram, growing its following by 275% in under a year.

‬‭-Composed educational graphics, captions, and hashtags to highlight the health benefits of the company’s best‬selling supplements and multivitamins, growing Instagram following 1000+ followers over 3 months.‬‬‭-Conducted market research by analyzing 500+ customer discussions on bariatric patient forums to identify‬ prevalent issues, informing the creation of targeted content strategies and future marketing campaigns.‬‬‭-Developed a strategic marketing plan to present to the executive board, highlighting potential changes to the‬ management and direction of the company’s social media and marketing channels for the future.‬‭

-Worked with Biodot, a subsidiary of ATS Corp. that specializes in biotechnological instruments -Independently manage Pipedrive CRM, which holds $1 million+ in deals, ensuring that incoming leads from the company website, email campaigns, and trade shows are successfully converted to closable deals.- Communicate with sales team to analyze and accurately classify leads as hot, warm, or cold in the sales pipeline.- Contribute to brand promotion by posting graphics made on Canva and event photos to company social media pages, boosting user engagement by 15%.

- Coordinated and hosted an alumni panel attended by 30+ people, an increase compared to average turnout, where members learned from recent graduates about the nuances of the early stages of a career in the marketing.- Contributed to promoting club awareness on campus by reposting graphics from organization Instagram, also learned under Marketing directors how to use Canva to create graphics for weekly event promotion.