Loyalty Program Manager
Current● Design and develop a comprehensive loyalty program that aligns with the company's overall strategy and objectives. Create innovative initiatives, rewards, and promotions to attract and retain customers.● Engage with business stakeholders to understand business requirements and translate them into analytical tasks ● Collaborate with cross-functional teams such as Digital Marketing, Brand Marketing, Social Media Marketing, Paid Media Marketing, Human Resources to achieve internal and external marketing KPIs and create program awareness.● Develop new analytical frameworks, techniques, and predictive models to dive deep into campaign performance, guest behavior, and cross-platform user journeys.● Utilize customer data and analytics to track the performance of the loyalty program. Regularly analyze key metrics and trends to identify areas for improvement and optimization. Make data-driven decisions to enhance the program's effectiveness.● Oversee relationships with external vendors, technology providers, and partners involved in the loyalty program's execution. Negotiate contracts, monitor service levels, and ensure compliance with agreed-upon terms.