Dylan Mcguinness Email & Phone Number

Bow, Nh, Us

• Launched 20 new products, including appliances, appliance accessories, coffee, and espresso.• Developed pricing strategies by channel through deep analysis of category data.• Worked closely with the Ecommerce & Wholesale teams to produce assets and copy that meet the needs of their channels, including static, video, & on-shelf displays.• Led Target.com launch by leading weekly cross-functional meetings with Wholesale, Ecommerce, Customer Service, and Operations teams.• Ongoing reporting on the performance of new product launches, consumer sentiment, category trends (IRI, Pyxis, Stackline), and shopper insights (Numerator).

• Launched L’OR Barista brand in the US market with new advertising campaign and marketing strategy.• Managed communication and creative strategies across paid, owned, and earned channels.• Led creative briefing and creative development process.• Led media mix modeling efforts to analyze impact to the business and plan future media investment.• Agency management including PR, Influencer, Event, and Creative.• Ongoing reporting, including marketing measurement and competitive insights, to internal stakeholders.

Portsmouth, New Hampshire, United States

• Built and executed medical marketing plans for the US and Canada to promote natural skincare products to healthcare professionals and new parents through the medical channels.• Supported the launch of WaterWipes re-branding and new products, including biodegradable wipes.• Worked closely with the Global Medical Marketing and Global Marketing teams to ensure North America marketing initiatives were aligned with global priorities and where applicable, could support other markets.• Managed medical marketing budget and played a pivotal medical sales role by product forecasting, channel management, and P&L planning.• Trained sales team (network of 12 distributors) on key brand and product messaging, plus clinical evidence to help support hospital sell-through.• Regular reporting on medical marketing campaign performance and medical sales performance, including hospital acquisition and product volumes.

Portsmouth, New Hampshire, United States

Exeter, New Hampshire

• Co-led digital marketing efforts including paid social, paid search, and email marketing with the goal to recruit healthcare professionals for medical device usage in hospitals.• Developed an innovative online learning platform that engaged 18K healthcare professionals within 7 months of launch; allowed healthcare professionals to complete required education credits to maintain licenses and learn about Vapotherm technology.• Expanded global market by implementing a digital marketing program in Brazil, which led to over 3M social impressions, 2.5K healthcare professionals enrolled in email marketing campaigns, 3 hospital case studies, and 675 healthcare providers enrolled in Vapotherm-led webinars.• Collaborated closely with Legal, Regulatory, and Medical Affairs to effectively navigate the Marketing Material Review process and produce compliant, healthcare professional facing materials.• Regular reporting on digital marketing campaign performance and hospital acquisitions.

Exeter, New Hampshire

Concord, Nh

• Leveraged digital marketing tactics to recruit clients for food and alcohol safety training courses.• Analyzed business performance and market trends to inform marketing investments.• Launched paid social campaigns, paid search campaigns, and email/SMS marketing automations. • Developed field marketing materials for the Sales team.• Planned and orchestrated tradeshow events from inception through execution.

Tonawanda, Ny And Manchester, Nh

• Increased sales and restaurant guest numbers by building relationships with local businesses, hotels, schools, and charity organizations.• Point person for all major events, seeing these events through from ideation to execution to analysis.• Created monthly recaps to communicate restaurant activation successes, learnings, and KPIs. • Two-time recipient of Local Store Marketer (LSM) of the Quarter and nominated for LSM of the Year in 2015.

Bachelor Of Science (B.S.), Sociology And Anthropology

Graduate Certificate, Marketing