Dylan Kruger Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Responsible for a growing portfolio of over 25 brands in 36 markets alongside 25 affiliate agency relationships means this position is about radical collaboration, translating complexity into simplicity, understanding local nuance, facilitating and empowering the growth of African Strategy and Creativity.- Implemented a monthly African Strategic forum that allows sharing of work and thinking and trends to uplfift all markets - Training and assisting local agencies in how to sell themselves and their work better - Showcasing local work and talent to clients- Creating synergies and relationships between local clients and local agencies- Lead the African strategy collective on the MTN pitch for Africa which we successfully won.

Amsterdam, North Holland, Netherlands

Leading a multidisciplinary team of 35 persons on of the largest accounts in the agency: Heineken AMEE (for over 8 years) Making Brands Africa Fit: Developed over 35 brand positioning or repositioning strategies for regional and local brands in 27 Markets; All of which went live to market, are still in existence, and growing on both volume and equity scores.Consumer Centric: solid understanding of consumer insights in market through ethno-graphic, psycho-graphic, focus groups and trade visits, working with agencies and strategists in market to develop deep consumer insights that can be leveraged to change consumer behavior.Complexity to Simplicity: Creating simple yet highly effective strategic and creative solutions for brand and campaigns by stripping away the multitude of complexities that come with multi market brands.Radical Collaboration: Responsible for relationships with 35 African Affiliate Network Agencies; 7 Key International Brand Managers and Business development Managers at the Global level, alongside 25 in market Marketing Directors, Senior Brand Managers and Sales Directors.Results Orientated: Won 5 different internal Heineken Commerce Awards consecutively over 5 years; taking Nigeria Breweries (Heineken, Tiger and Desperado) from launch to 3rd largest volume producing market globally (in 3 years). Launched 14 new brands from inception, won numerous advertising awards.

City Of Cape Town, Western Cape, South Africa

Focusing exclusively on Heineken Company as a Key account, with the remit now including all African markets including South Africa. - Pitch Lead and lead strategist on the Heineken AME Hub Pitch: successfully winning the Heineken AME Hub portfolio, growing our remit of brands from just Heineken to now including 10 other brands across the region. - Regional Lead Strategist for Heineken AME team, creating, ideating, and developing opportunities to strengthen the brands base line. Helping to develop the required benchmarks and capabilities to lift the communication into a consistent and efficient space - Created a plug and play adaptive templatised digital content creation system -Creating annual communication plans for 10 brands including digital campaigns and social media content

City Of Cape Town, Western Cape, South Africa

Senior Brand, Communication and Digital Strategist for some Key Accounts: Heineken South Africa, Lancewood Cheese, Yardley Cosmetics, Namibian Breweries. - Strategised and Contributed to Heineken South Africa's revenue results with high double digit growth consistently for 3 years alongside some award winning campaigns - Helped land and create the strategy and creative behind Lancewood cheese first ever TVC- Launched and developed the branding for 2 new products for Namibian Breweries- refined the digital communication channels and styling for Yardley Cosmetics to appeal to local audiences.

City Of Cape Town, Western Cape, South Africa

Working across numerous brands : Alcohol, Finance and Automotive and managing a team of 10 personsAnalyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordinglyDeveloped and managed social media strategies that increased engagement with the target audience by 35%Developed and implemented strategies that increased brand awareness and engagement by 41%

City Of Johannesburg, Gauteng, South Africa

Leading Digital, Brand and Channel Senior Strategist across three key accounts supported by a team of 4 strategists.Std Bank Of South Africa: Worked across all segments (Personal Banking, Corporate, Business and Wealth Banking) and grew additional streams from insurance sector. Worked with a multi-agency team creating all campaign strategies and digital communications.Coca-Cola AME: Created and implemented a unique full CRM program for the South Africa Opco along with a full digital channel strategy (with customised bespoke research) for each of the 9 top brands who have a digital presence. Also implemented the AME Coca-Cola hub with bespoke templatized website adapted for each market across 36 markets and the CMS system for it.Ford & Mazda: Responsible for all digital campaign development across all product launches. Also attended the Blue Hive conference in Shanghai for the APAC region as the leading strategist and fortunate enough ti develop, implement and ideate the APCA Dealership website strutcure throughout the region

City Of Johannesburg, Gauteng, South Africa

Responsible for the CRM Consumer Program & profitability thereof, including the CRM call centre management. Along with all digital communication including the local website and maintenance thereof along with all digital communication and campaign planning, media buying, planning & ideation. And finally all BTL in-store artwork, brochureware & comms- Successfully implemented and managed a profitable CVL CRM program with a 15% repurchase rate in year 4 cycle which included scripts, activations, events, monthly communications and consumer management including call center. - Overhauled local Lexus website through UX and consumer immersion testing to create a more directive and enjoyable user interface with structured consumer purchase funnel tracking from digital comms all the way to completion of action. Increased dwell time and engagement and data collection by 45%. - Managed local agencies in terms of campaign development and execution resulting in numerous award winning campaigns with above average benchmark results.- Created a profitable and award winning CRM programs including Whiskey, Wine, Chocolate and Coffee tasting programmes and cultural experiences.

City Of Johannesburg, Gauteng, South Africa

In the 5 years in this position, Direct Marketing was seen as a potential revenue stream to becoming a key revenue & client growth stream.- Budget was grown from 15K Euros to 608K Euros. Results from campaigns over 5 years resulted in over 23M Euros revenue and over 400K new accounts being opened.- Campaign frequency shifted from 2 campaigns annually to 16 campaigns every 12 weeks, with increased take- rates shifting from an average of 8-10% to 25% with some campaigns resulting in over 45% take-up rates.- Shifted and transformed the onsite printing room into an internal AB Test centre to test messages, artwork and offers for increased efficiency and effectiveness, saving 35% costs on test campaigns and increasing overall full rollout results.