Dylan Kruger Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

Responsible for a growing portfolio of over 25 brands in 36 markets alongside 25 affiliate agency relationships means this position is about radical collaboration, translating complexity into simplicity, understanding local nuance, facilitating and empowering the growth of African Strategy and Creativity.- Implemented a monthly African Strategic forum that.

Amsterdam, North Holland, Netherlands

Leading a multidisciplinary team of 35 persons on of the largest accounts in the agency: Heineken AMEE (for over 8 years) Making Brands Africa Fit: Developed over 35 brand positioning or repositioning strategies for regional and local brands in 27 Markets; All of which went live to market, are still in existence, and growing on both volume and equity.

City Of Cape Town, Western Cape, South Africa

Focusing exclusively on Heineken Company as a Key account, with the remit now including all African markets including South Africa. - Pitch Lead and lead strategist on the Heineken AME Hub Pitch: successfully winning the Heineken AME Hub portfolio, growing our remit of brands from just Heineken to now including 10 other brands across the region. - Regional.

City Of Cape Town, Western Cape, South Africa

Senior Brand, Communication and Digital Strategist for some Key Accounts: Heineken South Africa, Lancewood Cheese, Yardley Cosmetics, Namibian Breweries. - Strategised and Contributed to Heineken South Africa's revenue results with high double digit growth consistently for 3 years alongside some award winning campaigns - Helped land and create the strategy.

City Of Cape Town, Western Cape, South Africa

Working across numerous brands: Alcohol, Finance and Automotive and managing a team of 10 personsAnalyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordinglyDeveloped and managed social media strategies that increased engagement with the target audience by 35%Developed and implemented strategies.

City Of Johannesburg, Gauteng, South Africa

Leading Digital, Brand and Channel Senior Strategist across three key accounts supported by a team of 4 strategists.Std Bank Of South Africa: Worked across all segments (Personal Banking, Corporate, Business and Wealth Banking) and grew additional streams from insurance sector. Worked with a multi-agency team creating all campaign strategies and digital.

City Of Johannesburg, Gauteng, South Africa

Responsible for the CRM Consumer Program & profitability thereof, including the CRM call centre management. Along with all digital communication including the local website and maintenance thereof along with all digital communication and campaign planning, media buying, planning & ideation. And finally all BTL in-store artwork, brochureware & comms.

City Of Johannesburg, Gauteng, South Africa

In the 5 years in this position, Direct Marketing was seen as a potential revenue stream to becoming a key revenue & client growth stream.- Budget was grown from 15K Euros to 608K Euros. Results from campaigns over 5 years resulted in over 23M Euros revenue and over 400K new accounts being opened.- Campaign frequency shifted from 2 campaigns annually to 16.