1. Presided over the formulation of medium and long-term development plans and annual business plans of the company and organized their implementation to ensure the realization of business objectives;2. Responsible for organizing international clothing market data, conducting in-depth market analysis, and providing directional Suggestions for market operation;3. Establish and perfect the company's internal management organization setup plan and management system, management system,4. Formulated and implemented the company's clothing brand strategy, submitted the operation plan and supervised the whole process according to the company's overall brand operation objectives;5. Guided and coordinated the work of the functional departments of the company, assessed and guided the heads of the functional departments, examined and approved the financial budget and final accounts of the company, controlled the expenses and costs of the company, increased income and reduced expenditure, and improved the economic benefits of the company.Ensure the company management system scientific, effective, high-speed operation;6. Committed to cultivating the core competitiveness of the company and building a corporate culture to ensure the sustainable operation of the company;7. Presided over regular office meetings, management review meetings and year-end summary meetings;8. Formulated specific rules and regulations of the company, rewards and punishment regulations, examined and approved company's salary and bonus distribution plan, examined and approved the method of linking economic responsibility and organized its implementation9. Presided over the comprehensive operation and management of the company, organized the implementation of board resolutions;10. Put forward the enterprise's renewal, transformation and development planning plan and extra-budgetary expenditure plan to the chairman;11. Deal with the daily affai2s within the scope of authority in a timely manner.

1. Coordinated and organized the market research and analysis of balabala children's wear brand products (infants and children, cuhk children, accessories, shoes, home, stationery, entertainment, sports, etc.), formulated product structure and product development plan according to the industry competition strategy and effective consumption demand, combined with the analysis of product market performance;2. Participated in the formulation of overall product planning and the production of product planning;Determine the product mix, category plan, price plan and specific product series, structure plan;3. Implemented the quarterly commodity planning, followed up the progress and supervised the completion;4. Responsible for the overall product planning of balabala products of all categories, coordinated the collaborative work of brand, marketing, design and r&d departments on the product planning, and was responsible for the implementation and optimization of VM and operation standards of terminal stores.

1. Standardize balabala campaign category planning process, conduct commodity research and commodity planning, submit new product planning requirements, reasonably develop new product plans, and ensure the visual display in terminal stores and the implementation of operating standards;2. Control the cost price of balabala sports goods, guide the sales price and control the activity price;3. Regularly observed activity data, analyzed sales data of competitive products, explored potential products and new materials and new processes; 4. Provided and trained new product selling point information, supervised the store of new products and implemented terminal operating standards.;5. Communicated and coordinated with the Marketing Department, Marketing Department, purchasing department and design department to ensure that the whole product r&d and production process was completed on time;6. Analyzed the annual sales and inventory situation, formed the analysis report, and provided the basis and reference for the next year's product ordering.7. Analyzed the sales situation of each sales channel (long overdue payment) and customer demand, prepared the company's order and replenishment plan and supervised the implementation;8. Based on sales data analysis, timely understand the sales status of commodities through channels, control the import, sale and storage of commodities, allocate appropriate commodities for stores, and ensure the normal circulation of goods.

1. Led annual and quarterly product planning, product positioning and strategic plans according to the company's brand positioning, business objectives and development strategies;2. Analyzed the fashion trend of shoes and clothing, the trend of consumer market and the dynamics of competitive products, provided Suggestions for formulating and optimizing product development strategies, refined the implementation of product strategies, and ensured the competitiveness of products;3. Responsible for the planning and monitoring of the whole product development, communicate with relevant departments, jointly prepare the company's annual marketing plan and product development plan budget, and make sales forecasts;4. Determined the supply demand of goods according to the sales plan, issued orders/replenishment, delivery time plan, delivery time arrangement and follow-up results;5. Responsible for the distribution of goods in various channels and the meeting of product demand in marketing activities;6. According to the company's sales target, make product budget and inventory control budget, keep the inventory quantity at a reasonable level, meet the sales needs, follow up the budget implementation, and lead the team to complete the gross profit target and inventory turnover target issued by the company;7. Monitored inventory goods and out-of-season goods and timely processing action plan to ensure cash flow turnover;8. Formulated and improved various department processes, monitored the implementation, promoted the systematization and rationalization of the department's work, and improved the efficiency and professionalism of the department's work.