Dylan Macdonald Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

San Francisco, California, United States

• Act as the primary orchestrator of people, processes, and activities to achieve meaningful client results (NPS scores, account growth, retention) through leveraging LiveRamp technologies, services, and marketing.
• Responsibility for overall delivery + operations of professional services across LiveRamp products and services across a Fortune-500 Portfolio totaling over $6M in annual spend.
• Implement business processes to address gaps, address new requirements, and increase overall efficiency, creating and managing remediation plans as needed.
• Manage forecasting to maximize overall program resource utilization and ensure client work remains within scope.

San Francisco, California, United States

• Led a SaaS-leaning technology client portfolio totaling over $10MM in yearly spend.
• Guided clients from scoping to media planning, execution, ongoing optimization and reporting, ensuring uniformly high work quality across client deliverables.
• Acted as primary point of contact for client accounts, developing deep client relationships and maintaining strong work relationships through client feedback and contract renewals.
• Maintained NPS scores of 8 or higher across al accounts.
• Oversaw revenue forecasting and identify + execute cross/up-selling opportunities.

• Managed and grew a portfolio of SMB and enterprise clients (over >$10M in topline revenue) through strategic engagement advancement with sales and partnership teams.
• Mentored and managed 3 junior team members.
• Cultivated relationships beyond immediate client contacts, executing against research-backed action plans with Google, Amazon, and TTD Partner teams.

San Francisco

• Managed a 20-client book of business.
• Identified large-scale technical client challenges and recommend structured solutions including tag architecting, intelligent campaign design, and third-party vendor integrations.
• Acted as a primary user experience tester and product team liaison to larger account management organization.

San Francisco

• Managed a portfolio of 30+ advertisers including finance, eCommerce, consumer tech, and automotive clients.
• Worked with clients through entire life cycle from onboarding through campaign execution, continued education, and post-mortem analysis.
• Mastered programmatic advertising initiatives through the lenses of campaign planning, media strategy, and reporting across the Google Marketing Platform (GMP) stack, Amazon DSP, and The Trade Desk.

San Francisco

• Responsible for end-to-end oversight of market research for digital advertising campaigns, using aggregate survey data to measure brand salience for Toyota North America.
• Delivered weekly, monthly and quarterly reports highlighting media effectiveness, messaging success and creative reception.
• Participated in cross-team account engagements, working to research, develop and execute proposed measurement campaigns for media clients in CPG and consumer tech verticals.

San Francisco, California

• Worked in conjunction with email marketing team to coordinate advertising recommendations for a restructuring of APAC marketing campaign.
• Reconfigured social media strategies to optimize user acquisition and engagement by channel, using a metrics-backed model.
• Assisted interactive marketing team with marketing automation, data cleanup, other various ad-hoc projects as needed.

Soma, San Francisco, CA

• Responsible for aggregating market competition and audience research, using this information to guide content distribution and future marketing strategy with regards to cost information and user demographics.
• Reached out to potential partners and using surveys to generate psychological profile of target audience to recruit early adopters for a new service-based web client launching in Fall 2013.
• Analyzed media options and made recommendations for new program initiatives with respect to cost information and channel effectiveness, focusing on virality as the integral component of said initiatives.
• Worked on other ad hoc projects and requests, including support of sales operations and functions.

San Francisco Bay Area

• Designed and managed several key media marketing programs geared at increasing co-working space membership, channel outreach and user engagement across several platforms.
• Prepared reporting documentation assessing the effectiveness of various media programs, presenting quantitative analyses in both technical and non-technical formats.
• Developed a quantitative framework to evaluate media options; used this to revise The Hub's entire social marketing strategy for Q1 2013 and onward.
• Analyzed effectiveness of media channels; used this data to guide future media and marketing programs.

Berkeley, California

• Tasked with organization and reconciliation of student and financial files for campus theater department's production office.
• Built and managed large databases from scratch utilizing database management tools such as FileMaker Pro; developed a variety of cataloging methods for financial filing and reconciliation.
• Developed a system for transposing and integrating non-digital documentation onto a fully-digital organizational structure using database entry and management.

San Francisco Bay Area

• Aggregated and promoted the latest releases, upcoming events, and general trends in the world of Electronic Music.
• Directed more web traffic to website through viral marketing and general publicity, and help co-sponsor and organize monthly music shows at local venues.