Marketing Associate for Uber and Uber Eats’ Southwest region events team, based in Phoenix AZ. The entrepreneurial nature of the emerging ride sharing industry presented interesting challenges, requiring a mix of front line people skills and a marketing mindset, along with strategic objective setting and financial analysis to ensure effectiveness and profitability. -Created new marketing and brand initiatives. -Member of the frontline marketing team that quickly tested new campaign ideas. -Analyzed ROI and new customer acquisitions for various events and campaigns to continually improve effectiveness and profitability. Hands-on implementation of various campaigns. -New campaigns to attend high school graduations achieved significant new sign ups, and consequently was expanded throughout the region. -Phoenix Open PGA Golf tournament presence was focused on branding mindshare, along with direct customer satisfaction from efficient logistics, which delivered 40,000 rides that weekend with teamwork and real-time problem solving. -The Fall 17’ college back-2-school campaign broke even in just one month, and we doubled our acquisition quota. This included 15 events with a combined attendance of over 150,000 at Arizona State University, University of Arizona, and Grand Canyon University.