Dylan Mcarthur Email & Phone Number

Pullman, Washington, United States

Pullman, Washington, United States

Chicago, Il

Product Manager – Freewheel, Spokane, WA, March 2015 – March 2020Developed and steered products from concept to launch which enabled buyers to analyze markets to identify optimal advertising strategies. Employed Agile methodology to shepherd products and projects to completion. Created a comprehensive roadmap of annual work with stakeholders, which led to an efficient conduit of information about needs, resulting consensus and agreement about future… Show more Product Manager – Freewheel, Spokane, WA, March 2015 – March 2020Developed and steered products from concept to launch which enabled buyers to analyze markets to identify optimal advertising strategies. Employed Agile methodology to shepherd products and projects to completion. Created a comprehensive roadmap of annual work with stakeholders, which led to an efficient conduit of information about needs, resulting consensus and agreement about future enhancements.Collaborated with partner companies to create file import workflows and protocols through a variety of engines, including API creation and optimization, database synchronization, and direct file imports. Forged responsive relationships with developers and managers to create a durable system in which issues were received, diagnosed, and resolved in a timely manner. Worked one-on-one with clients with unique, large-scale asks to understand appropriate alterations. Led both Market Profiler and Adazzle Print as part of a buy processing framework which handled $50B+ in revenue annually and engaged 350+ agencies/month (Market Profiler) with clients in Asia, Europe and the US processing buys (Adazzle Print).Addressed urgent bugs that arose daily, providing workarounds within 24 hours and final resolutions. Show less

Chicago, Illinois, United States

Senior Research Specialist – Strata Marketing, Chicago, IL, July 2011 – March 2015Designed and maintained Market Profiler, a marketing database with extensive information on all Nielsen and Nielsen Audio markets in the US. Usage skyrocketed to thousands of users from 350+ agencies monthly, enabling them to conduct research, generate reports, and create then send RFPs to media outlets.Interfaced with a myriad of government units and corporations on the best data available while… Show more Senior Research Specialist – Strata Marketing, Chicago, IL, July 2011 – March 2015Designed and maintained Market Profiler, a marketing database with extensive information on all Nielsen and Nielsen Audio markets in the US. Usage skyrocketed to thousands of users from 350+ agencies monthly, enabling them to conduct research, generate reports, and create then send RFPs to media outlets.Interfaced with a myriad of government units and corporations on the best data available while successfully building bridges between these historically siloed entities.Ensured that the database which Market Profiler generated and exported to other products was optimally integrated and that the data was both up-to-date and accurate.Significantly expanded the dataset that clients, trainers, and management sought by acting as an internal consultant about media data while encouraging sharing of market-related data. Show less

Chicago, Illinois, United States

Research Specialist – Strata Marketing, Chicago, IL, June 2006 – July 2011Assisted in the design and maintenance of Strata One Source (SOS), a database of up-to-date TV programming that enabled ad agencies to determine when all cable TV programming was airing, used by hundreds of clients. Helped build the SOS team while communicating with executives from a variety of networks to ensure prompt delivery of schedules, including MTV, CMT, VH1, and all Viacom networks.Worked… Show more Research Specialist – Strata Marketing, Chicago, IL, June 2006 – July 2011Assisted in the design and maintenance of Strata One Source (SOS), a database of up-to-date TV programming that enabled ad agencies to determine when all cable TV programming was airing, used by hundreds of clients. Helped build the SOS team while communicating with executives from a variety of networks to ensure prompt delivery of schedules, including MTV, CMT, VH1, and all Viacom networks.Worked from product inception to release and refinement, creating the #1 traffic-capable cable database in the US.As the first team member on SOS, tested the database and implemented the product’s advertising functionality (15 second roll-in and roll-outs) while testing the use of UI to enter data.Helped maintain earlier version of Market Profiler, a simpler market-oriented database that streamlined and simplified the pre-buy experience for clients, enamored them to the Strata product suite, and kept it accurate and up to date.Trained new team members how to maintain SOS, supervised performance and served as primary resource for inquiries. Show less

Chicago, Illinois, United States

Client Service Representative - Strata Marketing, Chicago, IL, June 2003 – June 2006Assisted clients with software-related issues while working with fellow team members to diagnose issues and share information. Assisted Product Managers with side projects while developing an extensive knowledge of all interactive products.Successfully resolved thousands of client issues through effective rapport building and speedy resolution/escalation.Overcame the challenge of burnout… Show more Client Service Representative - Strata Marketing, Chicago, IL, June 2003 – June 2006Assisted clients with software-related issues while working with fellow team members to diagnose issues and share information. Assisted Product Managers with side projects while developing an extensive knowledge of all interactive products.Successfully resolved thousands of client issues through effective rapport building and speedy resolution/escalation.Overcame the challenge of burnout common in the industry by developing an optimal pace and setting incremental goals.Frequently cooperated on projects unrelated to taking calls (i.e., created spreadsheets of data or reviews of client needs). Show less