• Monitor and investigate data trends and anomalies for Zoro’s web data.• Support Engineering teams in defining appropriate tagging for new and updated use cases for tracking on the website (tagging through Google Analytics• Develop, support, and own definitions for primary web metrics for Zoro and the communication and standardization of measurement as it relates to these metrics.• Own relationship with the Bottom of Funnel product group and provide analytics in support of the flow from add to cart through checkout and for account management. • Own collaboration with Business Intelligence team as it relates to web data. Directly supported effort to standardize and accurately portray our primary web data and metrics in Looker leading to the first stable KPI dashboard for web metrics for the business. Assist in designing solutions for the transition to GA4 and to better create data access across the company.• Support design of A/B testing to ensure valuable insights and analytics as outcomes. Collaborate with testing and product teams to ensure opportunities are viable and of potential benefit, with an eye toward direct revenue impact.

• Execute, analyze, and design A/B testing on Pre-Qual application flow.• Monitor and investigate data trends and anomalies related to Pre-Qual and other acquisition flows. Maintain Adobe dashboards for data monitoring and alerting.• Lead cross-functional analytics meetings and communicate cross-functionally to ensure Pre-Qual app flow functions smoothly.• Assisted development of data pipeline for personalization in Adobe Target platform.

• Design and execute A/B testing on Expedia Brand websites, including pulse tests.• Build data pipeline for capital allocation optimization. Improve, iterate, and expand optimization. Participate in cross-team communication of process.• Enhance predictive analytic models for web-traffic behavior.• Answer ad-hoc product team analyses, including seasonal comparisons, forecasting scenarios, data tracking efforts, and coupon value analyses.

• Provide analytic support outside automated reporting for client accounts in solving complex data questions and troubleshooting for client KPIs and marketing strategy, including A/B testing, brand lift studies, and general performance optimization.• Develop innovative breakouts to KPI analyses utilizing PostgreSQL and Tableau. Spearheaded standardization of segmented performance measurement solution.• Contribute to ad-hoc client reporting and data monitoring.• Led effort for accurate statistical solution to LTV analysis of CRM marketing programs.

• Define strategic opportunities and use guidelines for new business opportunities for NI data. Execute NI’s data strategy by facilitating cross-department input. Support product team initiatives as a data expert. • Provide ad hoc data analysis and data curation across teams. Provide relevant expertise to NI’s ongoing research and development efforts pertaining to analytic models, data structures, and machine learning endeavors.• Monitor data integrity and expand oversight of data. Maintain internal documentation and act as a point of contact for data partners and SME on NI’s variable data sets. • Investigate data failures and liaise with vendors as appropriate to address data questions. Coordinate with engineering for internal investigations.

Initiated project to develop and build a database to house the NI taxonomy of boolean searches using Django. Oversaw transition of business logic into automated, practicable, coded processes. Database reduced analyst work by 3-10 hours per housed dictionary per active release cycle (on average, 15-30 hours every 3-4 weeks).Built custom boolean queries for the Taxonomy. Worked on defining and creating audiences for client consumers and standardizing audience methodologies.