Dylan Menezes Email & Phone Number

Canada

Toronto, Ontario, Ca

• Product owner for transforming the digital customer buying journeys for spanning the full lifecycle including product discovery, selection, purchase and use.• Liaison with multiple cross-functional teams including business, engineering, marketing, risk, privacy and legal.• Responsible for building the business case for the transformation workstream, obtaining headcount, recruiting and leading a team of digital marketing managers to deliver on the milestones.• Built a multi-year transformation roadmap in partnership with business, marketing and engineering stakeholders with multiple milestones and currently leading the delivery of the initiatives in year 3 of our transformation.• Defined customer profiles with segmentation and targeting strategies based on first party data to orchestrate personalized digital journeys in real time.• Organized and lead design thinking workshops with the cross-functional teams that captured business requirements, ideas, customer insights and industry best practices that helped the team craft superior experiences.• Crafted OKRs that tracked value delivered and performance of each initiative presenting the results to executive audiences clearly communicating the value delivered for each dollar spent.Key Accomplishments:• Drove 10,500 in unit sales in the first two years as a result of the transformation activities that resulted in a NIBT of over $7M. Ontrack to deliver over $20M in year 2 of our transformation.• Enabled JIRA set up and adoption of agile practices within the digital transformation working team.

Toronto, On, Ca

• Product owner for public site digital journeys for bank accounts and directly responsible for the performance of owned and earned media.• Used Adobe Audience Manager to prime focus on student, newcomer and repeat visitor profiles and crafted unique real-time digital experiences for each segment increasing conversion rates on the public site by 12%• Omni-channel activation of campaigns across owned (website) and paid channels like search, affiliates & display.• Lead cross-functional content, design and engineering teams following the Agile methodology for product development using JIRA & hosting all rituals including sprint planning, demos, retrospective and daily stand-ups.• Leveraged marketing analytics, and sales insights to redefine digital channel strategy for leads arriving from the site driving an increase of 32% in lead to sales ratio.Key Accomplishments:• Built the capability for clients to open a savings account and a checking account in one flow with just a click of a button - 76% increase in savings adoption rate and balances over $5M in the first 6 months of the lifecycle.• Conducted over 100 A/B & multi-variate tests that were archived in a insights bank shared across the organization

Mumbai, Maharashtra, In

• Lead the transition from the Google Marketing Platform to Adobe Experience Platform (AEP) including Adobe Analytics Adobe Target, Adobe Experience Manager and Adobe Campaign.• Lead the redesign of the website transitioning from simple HTML to component based CMS using AEM. This include creating governance around component development, reuse and modification with regression testing.• Leveraged the Adobe Marketing Stack including Campaign, Target and Audience to create personalized experiences across digital channels like website, app, email and SMS.• Built an executed a content marketing strategy for each stage in the customer lifecycle right from awareness to post purchase engagement.• Lead the organizations search strategy including both paid and organic search to maximize efficiencies between the 2 channels to save $1M in the first year while growing sales by 23%.Key Accomplishments:• Pioneered the very first Accelerated Mobile Pages and Progressive Web Apps in the Life Insurance industry.• Created a third party data strategy using service providers like Experian, Lotame and Bluekai which boosted the e-commerce revenue by 21% since launch

Mumbai, Maharashtra, In

- Initiated concentrated efforts towards search engine optimization (SEO) through technical analysis and website redesign leading to 73% increase in organic traffic month on month- Planned, manged and executed content migration during the site revamp- Managed and coordinated with agencies and bloggers to develop and execute a well-rounded content marketing plan across different publishing houses including finance, auto, parenting & tech- Handled affiliate marketing programs to drive inorganic business growth while maintaining the desired ROI- Used Google Analytics to analyse and optimize campaigns

Mumbai, 400099, In

- Primary market research of content consumption across media(primarily television) by Indians staying abroad (mainly in the U. S and Middle East)- Secondary research of the Indian diaspora to understand their demographics, behavior and culture- Research of Indian brands catering to the Indian diaspora to help them better reach and customize their offerings to the target audience- Identified growth opportunities for brands currently not operating internationally- Interfaced with the sales teams and developed advertising solutions for brands based on the above research and developed advertising solutions for brands based on the above research

Bangalore, Karnataka, In

Responsibilities included- Understanding the procurement domain and in particular the e-procurement space.- Complete understanding about the working and challenges of a B2B e-commerce platform which includes the robustness of the platform & interactions with various other tools required- Research on the various tools available to carry out integrated tasks like search, shopping cart activities, portals, reporting analytics, SSO etc. - Combine the look and feel of a B2C e-commerce platform with the robustness, solidity and sheer size of a B2B procurement tool- Worked on permissions and security layering, content management to provide the best in class service with quick turn over time- Followed the Agile Methodology for platform/product development

Master Of Business Administration (Mba), Marketing

Bachelor Of Engineering (B.E.), Electronics And Tele-Communication Engineering

Education record