Dylan Nickle Email & Phone Number

Washington D.C. Metro Area

I specialize in niche retailing for the optical industry by working with corporate optical industry executives and conglomerate heads to create or re-design retail stores strategically with a goal of optimizing conversions, sales and flow. What I Provide: Identify current and future design complications and advise my clients toward suitable solutions; Make strategic decisions based on heat-mapping, recognize cross-merchandizing opportunities; Produce a smart, measurable approach to space planning for optical retailers. Retail design is a science — I have worked with over 150+ optical retail stores in designing successful result-oriented floor plans using top-of-the-line industry design software. SUMMARY: My goal is to develop engaging brand experiences and intelligent store plans for optical dispensaries that increases sales and provide real insights into retail traffic-patterns that will be effective for their optical stores.

Washington Dc-Baltimore Area

Worked with 70+ retail stores in dozens of industries to assist in strategic space planning with an underlying goal to increase sales. Focused on floor planning, visual merchandising, conducing market research, observing customer patterns and behavior, creating blueprints for smart color use throughout storesRecognition & Achievements: Increased average sales by 23% for 70+ clients

Greater Washington Dc Area

- Created training programs and checklists for future employees- Hired and trained staff for multiple locations- Assisted in retail design to increase product engagement, effective merchandising and sales- Managed sales staff and created and handled weekly micro-trainings at multiple locations - Generated leads and managed multiple commercial accounts each month

Washington D.C. Metro Area

- Managed Sales Team and helped increase targets by 15% annually through various sales and marketing tactics- Daily and weekly goal assessments and trainings- Worked with ownership to identify growth opportunities and minimize down-trending business by store- Handled complex customer service-related concerns- Generated business with and managed ~20 national commercial accounts annually

Washington D.C. Metro Area

- Led and managed a team of 5 sales professionals and 4 office staff- Achieved 25% growth in year 1, 28% growth in year 2 through re-targeting strategies and customer retention efforts- Managed daily office duties to ensure optical store was running smoothly- Created retail displays, print/digital ads, marketing material, etc.