Chief Operations Officer
CurrentWhen I joined Cascade Cryobank in 2023, the business was still relatively new. There was no distribution model or Go-To-Market plan, and therefore funded solely on seed capital. This was an entierly new industry for me to be joining, having been so deeply invested into the brewing industry for the majority of my career. Although I hadn't had relevant industry experience, what I did have was an arsenal of skills that I had developed while working in breweries, as well as business school and my own small side-businesses that I had worked on over time.Over my first year, I was able to establish contracts and relationships with multiple strategic partners which allowed us to successfully market the business in the United States, Canada, and Australia. In doing so, I was able to bring the company from pre-revenue to cashflow breakeven by the end of 2024. In my day-to-day responsibilities, I manage an ever-growing catalogue of donors, as well as our laboratory and laboratory team, our marketing and counseling consultants our vendor relationships, our brand ambassadors, and our advocacy stakeholders, i.e. the fine folks in the Donor Conceived People's advocacy space, most notably the USDCC, the DCC, and Eve Wiley, the celebrity fertility fraud advocate from the Netflix docmentary "The Man With 1000 Kids."