Dylan Parsons Email & Phone Number

Denver, Co, Us

Colorado Springs, Colorado, United States

London, England, United Kingdom

Paid Social Media & Search Campaign Strategy:- Assisted in the development and execution of paid media campaigns across diverse platforms, including paid social, PPC, dynamic retargeting and affiliates. - Devised campaigns to maximize web conversions for the online retail store and implemented strategies to enhance data capture for the CRM database.- Supported strategy innovation to maximize commercial revenue through digital products such as the website and mobile app.Data Insights & Analysis:- Reported and analyzed daily performance marketing analytics, utilizing advanced tools such as GA4 and Looker Studio.- Extracted actionable insights from performance marketing data to inform strategic decision-making across various sectors throughout the business and in digital marketing.Partnership Prospecting & Sales Deck Creation:- Conducted thorough brand research and presented detailed findings to the Business Intelligence team on a weekly basis.- Assisted and identified key brand attributes that resonated with the culture and values of West Ham United.- Assisted in crafting comprehensive sales decks that presented insightful and compelling data backed reasoning.- Meticulously formatted decks to establish a clear connection between the data and the rationale for the proposed partnership while also personalizing rationale to the brand.Project Management:- Played a pivotal role in the conceptualization and execution of the West Ham United Digital Advent Calendar.- Collaborated seamlessly with multiple departments, providing valuable support to ensure the quality and functionality of the final product.- Supported marketing campaigns focused on driving fan engagement, strategically guiding traffic to the calendar for data capture, and maximizing website conversions during the festive holiday period.

Colorado Springs, Colorado, United States

Activation- Ensured partners assets were properly activated above expectations. This included coordinating digital/physical signage, on-field activations, social media presence, brand recognition and proper communication through email and phone chains to deliver above and beyond.- Made certain to welcome new partners properly by following up promptly and delivering quick turn around to have assets ready within the contractual agreement.- Cultivated ideas and methods in order to retain current partners and make them feel included within the clubs operations and goals. This included working with community and national partners to have a two-way relationship while being able to prove tangible and intangible ROI. Proposal Decks- Was responsible for preparing decks for prospective and current clients. Using proper imagery and wording to best attract the client to existing or new activations that would work best for their business. This included in person presentations to further explain the proposal.- Proficiently utilized features on Microsoft Powerpoint to enhance decks and 'paint a picture' of how proposed assets would be delivered at a high standard.- Worked with the creative and graphic design departments in order to provide the best quality and bring each proposal to life.Media & Broadcast- Coordinated with broadcast providers best practices to provide exposure for partners through commercials, score bugs, banners, etc. during match broadcasts.- Coordinated with radio and social media providers to further provide exposure to partners through radio reads and sponsored segments.Prospecting- Used effective research techniques within our target market and community to prospect potential leads.- Assisted in the growth of the club's partnerships to ensure the highest revenue and best fit opportunities. This led to being a top 5 partnership revenue earner in the USL Championship.- Utilized Microsoft Excel, Atlassian Jira, Hubspot CRM and Google Slides.

Colorado Springs, Colorado, United States

Membership Ticket Sales- Developed my skills further to transition one time clients into return purchasers and avid supporters.- Transitioned clients to flex packages which allowed them to attend multiple games while seeing further options for future games.- Made sure to capitalize on the experience and new stadium to develop clients that would return on a game by game basis with season tickets. This included selling to a range of purchasers for families in the bleacher seats to people in our club & hospitality spaces. Group Sales- Used local references and connections to find the best possible opportunities for potential group outings.- Found new opportunities by working within price constraints to make affordable and creative deals that would target new groups in the community.- Worked to capitalize on possible groups that would be visiting the area to make our matches a destination for while they visit.Efficient Connection- Had a combined touchpoint rate of 80 calls/emails a day to make relevant connections to possible clients.- Utilized in person meetings and stadium tours to give prospective clients a better idea of the match day experience as well as develop a strong relationship with them.- Connected with single game, flex package, season ticket and group clients at matches to provide top quality customer service, aid to their needs and further develop a comfortable working relationship.- Utilized Microsoft Excel and Hubspot CRM.

Colorado Springs, Colorado, United States

Sales Process/Pipelines- Learned how to effectively develop leads through the sales process and monitor their transition from untapped leads into a client.- Efficiently researched possible leads to distribute to higher representatives and cultivate new ideas on how to sell in a small market.Customer Service- Portrayed a high quality customer facing attitude to set a sense of comfortability, professionalism, and willingness to help.- Cultivated new relationships and deeper conversations than small talk to build a personal connection that would allow for easier communication.CRM Use/Ticket Database- Understood strategy and tactics to effectively use CRM systems such as Hubspot to garner leads, follow customer data, and organize opportunities.- Became proficient in managing, transferring and selling tickets through SeatGeek's digital ticketing services. Understood how to manage accounts while also assisting customer's to provide the smoothest experience possible.Touchpoint Optimization- Grew my communication skills by utilizing multiple touchpoint opportunities such as phone calls, emails and in person meetings.- Developed a knowledge for relationship based selling to create a culture of community and excitement on matchdays.

Colorado Springs, Colorado, United States

A field experience opportunity where I managed team events, fostered positive relationships with players and coaches, and assisted in any way possible to increase the productivity and efficiency of team activities.

Littleton, Colorado, United States

Bachelor Of Science In Business, Emphasis In Sport Management

Activities and Societies: Alpha Sigma Phi Eta Xi Chapter Sport Management Activity Counsel 2021

High School Diploma

Activities and Societies: DECA, Varsity Soccer