Senior Strategist
CurrentClients: Patron, American Express, GEICO, Grey Goose, Angel's Envy, Corona, ModeloWriting the strategies and cultural perspectives which guide Momentum creative teams' work across experiential activations and on / off-premise campaigns for luxury alc/bev. I ensure creative ideas synthesize cultural trends, audience data and provocative social observations in order to meet client business goals such as earned media, customer conversions and social chatter.