I lead a Sales team that generate over $60+ million in annual revenue.OEM engine and battery sales in the construction, industrial, agricultural and recreation segments.

 Leadership: Attract, lead, train and retain a team of direct report account executives (AE) to meet and exceed sales goals. Monitor and align AE activities with budgets, sales volume, deal quality, and pipeline management. Team accounts for $30 million in annual revenue with a 66% sales increase in the last three years New Business: Identify key target customers in segment, build strong relationships in market, and drive market pull for Vanguard engines and battery. Fifteen percent growth YOY for the last four years. Lithium Ion Battery: Successfully launched new power division with leadership including Vanguard lithium ion batteries, including 5kwh and 10kwh packs. Developed launch plan to meet battery needs in target key markets. Sales Enablement: Part of core team, leading implementation of new sales team tools, CRM launch, 90-day training program and lead generation processes. Engineering / Product management: Work directly with key departments to ensure high performance, project optimization, and maintain or exceed deadlines.

Channel Management: Manage all Vanguard engine and battery sales in the construction and industrial segment, growing business category 12% YOY. Point person for engineering, product management and marketing in segment. Work closely with inside sales, engineering, forecasting and supply chain. Report directly to the VP of Sales. New Business: Identify key target customers in construction and industrial segment, build strong relationships in market and drive market pull for Vanguard engines and battery. Lithium Ion Battery: Successfully launched new power division including Vanguard lithium ion batteries, including 5kwh and 10kwh packs. Developed launch plan to meet battery needs in target markets of construction. Successfully launched technology partner program in fluid power market with three partners, which resulted in gaining three new battery placements in four months.

• Distribution/Dealer Management: Manage sales of Bob-Cat Mowers, RYAN Turf Equipment, Little Wonder blowers, Classen and Mantis Tillers. Manage 13 distributors (20+ million) across US and Canada with profitable YOY growth. • Work with distributors to develop an aggressive business plan and dealer program. Report directly to VP of Sales.• Sales Team Management: Each of my distributors have 2-8 territory managers. I work closely with them on a daily bases to achieve dealer sales goals. • New Business Strategy: Implemented new distributors to increase sales and brand penetration.• Product Training: Train territory managers on products and sales tactics. Demo new products with dealers and sales team.

In working for Subaru Industrial Power Products, I’ve had the opportunity to wear many hats.I have personally tackled and overseen a variety of multidisciplinary projects in both sales and marketing.• National Account Management: Manage $11 million in B2B engine sales with profitable growth revenue in the industries of: construction, rental, agriculture, landscaping, and recreational power products. Travel nationally/internationally to accounts to advise on growth strategy, forecasting and marketing. Report directly to VP of Sales/CMO.• New Business Strategy: Drive growth and development in new sales channels. Build strong, mutually beneficial business relationships with big box retailers: Costco, Lowes, Home Depot.• Engineering: Work directly with engineering department to ensure high performace, project optimization, and mantain or exceed deadlines.• Trade Shows: Plan and attend trade shows and industry events. Managed full booth redesign, and product display.• Marketing Direction: Develop, manage and evaluate marketing direction with PR/Marketing company and Subaru marketing coordinator.

• Project Manager: Complete website redesign, integrating updated company branding.• Ecommerce: Managed the ecommerce division, offering generators to key online retailers - leading to increased online exposure and product sales.• Online Parts Sales: Successfully introduced and impleted an online parts-purchasing system that increased profit by 35% on parts. Offering parts sales direct to consumer.• New Product Marketing Launch: Develop marketing strategy for new generator launch.• Strategic Marketing: Updated brand identity, commercial product photography, product and tutorial videos, design of advertising materials. Planning and management of yearly marketing budget, in partnership with VP of Sales/CMO.• Company Relationship: Built strong relationship with automotive company: Subaru of America.

Assist Maximillian Tortoriello Photography with various photo shoots.

Working at the Herald Times in Bloomington Indiana creating ads for regional papers through the country. In-house design creating advertising and in house promotional materials for Herald Times and affiliated publications

Design various print and online advertisements for local businesses that have chosen Indiana Daily Student as a viable advertising outlet. Work closely with marketing team to execute creative campaigns.