Focusing on lead generation by creating a positive and engaging user experience across all digital channels. - Develop and mange digital campaigns to generate marketing and sales qualified leads.- Managing a team of 2-4 to fully leverage all digital channels (email, social media, content creation). Personally managing paid advertisements (paid search) using Google AdWords.- Optimize and manage company website based on user data and keyword research (SEO).- Managing marketing CRM (Hubspot) including creating workflows, automations, campaigns, audience segments, reports and dashboards).- Create and analyze reports measuring engagement, conversions, and overall performance across digital channels including Website, Paid Advertisements, Email, Social Media). Present findings and performance to upper management (Director, VP, CEO)- Working closely with Sales to pass off qualified leads and best leverage the sales CRM (Salesforce) to hit yearly goals.

- Managing all promotional Email Marketing starting with Campaign Strategy, Scheduling, Email Creation and Implementation, Review and Reporting.- Develop digital marketing strategy for new and upcoming product releases, focusing on customer experience and conversion. - Maintain, refine and update eCommerce site using Magento M2 to provide a positive and well-rounded customer experience.- Monthly reporting to upper management using Google Analytics, Smartsheet, and Tableau - connecting to companies goals and OKRs.- Create and update promotional materials to enhance customer/user experience including: Pre and Post roll Videos using Adobe Premiere Pro, Email Promotions, Website Banners, Social Media Posts using Adobe Photoshop.

- Compile actionable, timely and user-friendly analytics reports using Tableau, Microsoft Excel, Google Analytics and Smartsheet.- Track campaign against key performance indicators, including but not limited to: impressions, clicks, CTR, interaction rate/time and site activity, Engagements, Engagement Rate, Conversions, ROI, AOV- Develop and Manage Digital Campaigns through the use of Email Marketing, Website optimization, Paid Advertising, and utilizing Social Media with Facebook AD Manager. - Create and Schedule Promotional Email Campaigns using CheetahMail- Create, schedule, and analyze Social Media Campaigns and Content using Facebook, Instagram, Pinterest, Twitter, and YouTube.- Communicate and present findings to internal and external stakeholders. - Create Digital Campaign Materials (Banner Ads, Video Ads, Preroll Ads).- Work on marketing or promotional initiatives that span multiple teams and varying lines of business, organizing and calibrating project demands to deliverable goals.- Identify, gather, integrate, and analyze relevant data, including tracking delivery against goal and providing recommendations to improve campaign performance - Conduct post-campaign analysis using (Tableau, Google Analytics) and deliver results to agency team and client- Deliver regular reports to gauge effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword (SEO), and creative levels

- Specialized in Executive Search for the various Technology industries, primarily for Sales, Marketing and Technical personnel. Our clients include domestic and international Technology Vendors, Systems Integrators, Distributors/Resellers, Service Providers and End User organizations. J. Patrick handles both permanent placement and temporary consulting assignments, on a contingency or retained basis.Specialties: Executive Recruiting, Staffing, Contract-to-Hire services for the following areas:Videoconferencing, Audioconferencing, Collaboration, Unified Audiovisual.TelecommunicationsRecent Placements:Sales Reps Audiovisual/ VTC: Dallas, SF, NYC, NC, FL, OTT, ATL, TOR,AV Design Engineer (SE) AV/VTC - DAL, NYC, NJ, Austin, TOR, OTT, SF, DEN, MTL, CHI, DC

- Maintained, managed, and operated company’s website via Hubspot CRM.- Grew Sales and prospect list through cold calling, emailing, email marketing, networking and online prospecting- Contacted third party service providers to obtain information of new updates, products or services.- Facilitated in searching for prospective clients and candidates- Boolean Strings.- Launched internet marketing campaigns such as monthly newsletters, built web landing pages, and performed Search Engine Optimization (SEO).- Devised company’s inbound marketing strategy that involves developing buyer personas and generating schedules for social media.- Track ongoing marketing metrics, including event and lead generation campaigns, effectiveness, event ROI, engagement levels and pipeline advancement.- Involved in CRM Configurations/Customizations – User Interface, Page Layouts, Tabs, Custom fields, Custom objects, Validation Rules, Workflows, Email Alerts etc.- Developed and published original blog content framed around relevant industry news.- Social Media Marketing: LinkedIn, Facebook & Twitter

-Devising strategies to drive online traffic to the company website, conducting A/B tests, tracking conversion rates and continuously making improvements to optimize and improve the website.-Developing and managing digital marketing campaigns, utilizing a range of techniques including retargeting, display, paid search, SEO and PPC and continuously experimenting with new channels and approaches.-Overseeing the social media strategy, ensuring alignment to the overall digital marketing strategy.Working with copywriters to ensure all content is fully optimized for the web and distributed across relevant digital channels including emails and newsletters to engage clients and prospects.-Researching and on-boarding new apps and platforms to better improve digital sales & marketing activities.-Develop compelling materials (Videos/Infographics) that educate relevant target audiences, raise brand awareness and increase campaign conversions.

- Published a company Facebook page for marketing purposes (posting statuses and uploading pictures.)- Coordinated marketing and advertising promotions. Managed all areas of the restaurant, interacted with customers, and prepared meals. Managed employee schedules, ensuring all shifts were covered. - Successfully handled conflict resolution and team building in a fast-paced team environment. Ensured customer satisfaction was maintained. https://www.facebook.com/TJsPizza595/