Leading Compliance and Governance, both internally and externally, for Resell, Garment Collection and all related streams, with a focus on EU legislation, Human and Environmental impact.

Ensuring everything made by the group, fulfills its purpose. Responsible for finding a sustainable exit solution for all unsold goods for regions China/Americas/Southern Hemisphere/South East Asia/North East Asia for the H&M Group. Full ownership of Partner Research, Due Dilligence, Negotiations, Commercial plan, Internal/External Stakeholder relations. Leading all workwithin Governance, Risk & Mitigation both towards Internal and External partners.

Responsible for finding a sustainable exit solution for all unsold goods for regions China/Americas/Southern Hemisphere/South East Asia/North East Asia for the H&M Group. Full ownership of Partner Research, Due Dilligence, Negotiations, Commercial plan, Internal/External Stakeholder Relations.

Heading the assortment department for both bought assortment and the marketplace. Devising strategies for buying and brand recruitment across all categories. Part of the senior management team and instrumental in Afound’s rise to becoming Sweden’s leading Off price Marketplace.

Heading the team responsible for assortment, recruitment and partner management for both bought assortment and marketplace for all categories.

Hunting, negotiating, recruiting and onboarding the best brands the world has to offer, to both our marketplace and our wholesale models!

International employee representative on the Board.

Heading the buying team for the Nordic region for Zalando.com. Responsible for the running of the Nordic regional buying office for Zalando SE. Scouting some of the most influential fashion brands in the Nordic region, budgeting, purchasing and logistics for all of those brands, ensuring all Terms and conditions are negotiated in accordance with our overall business plan.

lan.d agency is a consultancy, set up to help new and established brands to cement themselves in the current marketplace. Providing expertise in, design, wholesale, buying and retail. Working very closely with up and coming talent in photgraphy, modelling, styling and music, to create a complete platform, for the modern brand.

Overseeing buying strategies, as well as sourcing new up and coming brands and attending key appointments.

www.jofama.se/fashion• UK sales manager for Jofama, one of Sweden’s oldest and largest leather brands, launching here in 2010, taking sales from £250,000 in just two seasons and establishing us as one of the leading leather brands, in some of the most prestigious stores in Britain.• Solely responsible for launching Jofama, one of Sweden’s most established leather brands, into the UK market.• Responsible for finding and setting up showroom, selling of the collection and administration.• In control of sales strategy, PR and marketing of the brand in the UK.• Influential in the development of the brand, in terms of design, movingforward.

One of the co-founders of Question Air, now one of Englands most established independent multiples. www.question-air.com• Question Air is one of London’s most successful independent fashion multiples. Operating for the last 15 + years, the business operates 5 leading destination boutiques in London and a recently launched transactional website.• They ranged the latest fashion must-haves with style expertise and lifestyle tips.• Initially built on Streetwear, the business housed a wide array of leading fashion names (Vivienne Westwood, Paul and Joe, Juicy, 7 for all Mankind, Current Elliott, Paul Smith, Issey Miyake, Acne, Edwin etc...), as well as a small own-label collection. Responsibilities:• Managing buy for Womenswear Brands and sole ownership of Menswear Brands & Own-label (Turnover: c£4.5 million per annum)• Developed own-label ‘FAQ’ (c15 options per season: Cashmere, Suiting, Shirting & Denim). Managing both design and production process.• Trading both Womenswear & Menswear ranges to maximise profitability.• Designed 2 collaborative collections with Italian sportswear brand Sergio Tacchini.• Designed company website.• Established relationships with key design agencies in the UK and around the world with strong links in the US.• General management of store operations (60 employees).