Dylan Sayle Email & Phone Number

Kincardine, Ontario, Canada

Digital Marketing Management:Manage and continually improve functionality, content creation, search engine optimization and accessibility within website.Ensure opportunities created from digital funnel and other media platforms are translated to CRM system and Inside Sales Force individualsManage functionality, content creation, and PR for media platforms to build brand and ensure repeat exposure in digital environment to grow brand awareness.Prepare and distribute quarterly digital marketing report focusing on KPI’s, allowing to strategize for future campaigns and content creation. Forecast future marketing trends and focus on knowledge growth of Digital Marketing Specialist to ensure implementation within marketing tactics and sales funnels.General Marketing and Brand Growth:Continually evaluate traditional marketing opportunities such as print advertising, general brand placement, and tradeshow to support regions determine ROI.Ensure Superheat’s Master brand is implemented correctly across all regional assets; from procurement to installations including major assets such as trucks, Smart equipment line, corporate buildings etc.Continuous analysis of competitive environment and consumer trends and provide feedback to management / executive group to evaluate opportunities and threats.Management of vendors and corporate promotional procurement process; starting with research of new products following through to purchase and distribution to regions. Inside Sales Support:Manage various marketing deliverables (data sheets, videos, presentations, demonstrations) from outline, content, design, and implementation stage within confluence to sales force.Support and structure sales training through coordination with Regional Managers and Business Development ManagersProvide Marketing Material for Company Requests for Information and Requests for Quotations as required

Kincardine, On

Work with senior sales staff and management as the primary coordinator to implement our strategic marketing planSupport sales staff to align Superheat’s master brand with our overall marketing strategy and tactics to improve ROIOversee implementation of marketing strategies to leverage Superheats Value Proposition - including campaigns, digital marketing, and PRReview, Edit, and Facilitate approvals of various marketing deliverables through outline, content, design and implementation stagesCoordinate information from different stakeholders to support the creation of marketing content Undertake continuous analysis of competitive environment and consumer trendsImprove lead generation campaigns and measure results through the application of Hubspot Solidify critical A & B clients for applications within E-Drip Nurturing campaignsEnsure Superheat’s new brand rollout reaches internal and external target consumers within the energy sectors and refinement industry Develop a purchasing program to ensure all Collateral Refresh items adhere to quality, budget, and distribution benchmarksAlign digital and print marketing content within social media, website, and adverting to key messaging and master brand house objectives Demonstrate Superheat’s positive culture through marketing content that supports Employee Experience & Talent Recruitment Facilitate all aspects of implementing Superheats new brand: Advancing Heat TreatmentAdvise on any improvement to the marketing plan

Kincardine, On

Receive direction and perform tasks assigned via Superheat task Management process.Create Wrapping Specification Sheets – (for library and customer specific- as required).Create drawings for draft procedures, calculating required Soak, Heat, and Gradient Control Bands required to meet Heat Treatment code specifications.Review and interpret ISO/Fabrication drawings from clients and to apply heating elements best suited to conform to structural anomalies and provide desired temperature gradients.Identify Control Zones and Heater requirements for Bidding and Execution Planning purposes.Upgrade Format modified WSS drawings from site management.Identify and note expansion amounts during Heat Treatment to prevent distortion if applicable.Identify and note risk on loss of integral strength during Heat Treatment if applicable.Provide Heat Treat procedure support / offer solutions to minimize risk and guarantee success.Create Superheat equipment fabrication drawings including sheet metal, and electrical schematics.Work within Superheat library to support proven and expanding knowledge base.Support SmartCenter operations staff on set up adjustments as required.Work within the guidelines of the Weld Watch process requirements.Ensure drawings are completed and revised as per requirements.

Kincardine, On

Assist with weld preparation for preheat and post weld heat treatment as per specificationsPlan and prepare equipment, conducting operational checks in conjunction with the Quality Management CenterManage and maintain heat treatment cycles on client sitesPerform Hardness Testing as per Quality Assurance proceduresOther duties as assigned

Kincardine

Implementing Customer Relations Management (CRM) data and reports using Microsoft Dynamics AX

Bachelor’S Degree, Marketing Management, Leadership

Activities and Societies: The Marketing Society of Guelph

High School, Business, Management, Marketing, And Related Support Services