Led customer outreach strategy to drive new B2B opportunities and engage retail and e-commerce customers through development of consumer segmentation, automated email and SMS workflows, partnership marketing, and paid advertising campaigns.Co-developed brand strategy for new company under parent brand to define KPI’s, create consumer personas, and manage roadmap to meet quarterly and YoY revenue and customer acquisition goalsCoordinated cross-team product onboarding for wholesale and e-commerce websites, and led marketing strategy to launch new products via targeted email and social media campaignsDirected social media strategy across multiple brands, including team management, video production and editing, brand guidelines, content development, and weekly metrics reporting to the Director of Business Development

Directed B2B lead generation strategy in close collaboration with the Vice President of Marketing to drive new business at the top of the sales funnel.Nurtured 500,000+ email subscribers with event-triggered automations, maintaining high open and click rates to onboard and retain end-users.Collaborated with the Director of Events and Engagement to drive registrations for in-person and online events to grow active users for a B2C audience.Co-authored webinar promotional strategy with the Director of Community Engagement to capture new B2B leads.Presented marketing outcomes to executive stakeholders including click rates, open rates, engagement numbers, conversion rates, impressions, landing page use, and form submissionsOversaw and prepared end-to-end production and delivery of marketing collateral, including emails, landing pages, case studies, advertising, lead capture forms, and creative to paid media partnersSupervised launch strategy for a company-wide rebrand, including budget management, media and advertising placement, and audience messaging

Directed all aspects of email marketing to nonprofits and volunteers including strategy, automations, email design, list segmentation, A/B testing, analytics and site tracking, and paid advertising partnershipsLed as marketing strategist and contributed as designer on topical campaigns, user webinars and workshops, and built Riskiest Assumption Tests prototypes before product team development

Coordinated product launch marketing strategy to drive revenue, attract new retail customers, and acquire new wholesale clientsDirected brand identity and marketing strategy for new and existing products including packaging design, merchandise, advertising, print material, and website creation using Shopify and HTML/CSS

Developed marketing strategies for social media, email, Facebook Ads, Google Ads, and magazine advertising pointed towards ecommerce store.

Worked with faculty to create and design new webcontent, and troubleshoot issues on the collegewebsite using HTML/CSS and Drupal.

Designed and implemented new registration and transaction website. Created weekly email blasts in Constant Contact, managed social media accounts, and helped develop new marketing strategies Also handled customer service as needed.

Worked with client to develop content, manage Drupal website, and maintain a membership database.