Dylan Sugenthiran Email & Phone Number

Petaling Jaya, MY

• Astro First (Pay-Per-View) Business Management a) Liaison personnel with International Studios (i.e., NBCUniversal Media, Warner Bros. Discovery, Paramount Pictures & Sony Pictures) for Home Entertainment (PPV/PVOD)b).
• Marketing & Digital Integrationa) Content Marketing Campaign & Collaborationb) Video On Demand(VOD) Thematic Aggregation & Curation
• Enhancements & Innovationa) Project Managed & Facilitated price revision & offers across Astro First PPV Platformb) Project Managed the merging of both Content PPV businesses between Astro First & Astro Best under one.
• Operational Execution & Supporta) Content Planning & Schedulingb) Linear Channel Sequence Planning & Publishing across content management system(CMS)c) Internal Stakeholder Management - Ensuring the successful release.

Selangor, Malaysia

• Contract negotiations for Film Investments & partnershipsa) Conduct due diligence, negotiations, and liaising across business functions during the agreement reviewing phase to secure film investment deals, partnership.
• Facilitated the licensing and arrangements for Corporate, Cultural, and Awareness Film Screeningsa) Le French Festival 2023 - Collaboration with Alliance Française Klb) 140th Anniversary of Alliance Française.
• Film IP Rights & Infringement Managementa) Film IP protection by monitoring and identifying the misuse and unofficial use of Astro Shaw's Film IPs (i.e., Astro Original - Projek High Council merchandising and branding)
• Content Management Group Reporting - Consolidation and Presentation for Management, Stakeholders & Investors.a) Annual Report b) Quarterly Analyst Presentationc) Monthly & Weekly Excod) Annual Sync Plan - Industry Trends

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Account and client servicing for HEINEKEN Malaysia and HUAWEI Malaysia
• Assisted in spearheading the launch of the HUAWEI Watch GT 3, Watch GT Runner and Freebuds Lipstick
• Assisted in organising the local launch event for the HUAWEI Watch GT3, Watch GT Runner, and Freebuds Lipstick
• Assisted in overseeing the execution and success of the HEINEKEN Cares Programme a CSR initiative by HEINEKEN Malaysia
• Drafted and disseminated press releases for HUAWEI Malaysia product launches and promotions to build brand awareness
• Assisted in coordinating the HUAWEI APAC Autumn Launch event

Petaling, Selangor, Malaysia

• An initiative of the UOW Malaysia KDU X Digi collaboration[Achieved 2nd Place in Digi Sales Challenge by increasing the daily sales margin by 35%]
• Promoted and closed sales on available call & data plans bundled with respective smart devices
• Cross sold with accessories sold at the retail store
• Developed and pitched marketing plan to generate higher sales margin for the retail outlet
• Executed marketing plan with positive outcome
• Client servicing

Bachelor In Business (Hons), Marketing

Diploma Of Education, Business Administration

Science Stream, Secondary School

Activities and Societies: School Prefect, Interact Club, Track & Field, Football Club, Badminton Club