Dylan Tay Email & Phone Number

Establishing Digital Marketing capabilities for scale & reaching to new audiences.Main Lead for online stores (Shopify SG & HK) and SG marketplaces (Shopee, Lazada, Grab, Redmart)- Store development/ enhancement for Shopify (SG & HK)- Revamped the online loyalty program for SG- Created online loyalty program for HK- Ads management on marketplaces (Shopee, Lazada)- Management of paid ads agencyKickstarted the company's use of ads (META, Google, Marketplace) - Increased online revenue by ~15% and increased avg order value by ~25%Responsible for formulating promotional campaigns for both online and in-store

Main Lead for Digital Marketing Team- Monitoring and management of PPC campaigns (SEM, Display, Facebook/ Instagram), bridging the gap between media buying agency and respective marketing managers- Maintaining relationship with suppliers on collaborative efforts such as FB Live sessions- Management and scheduling of social media content from various teams and suppliers- Providing recommendations on improvement to social media contents from suppliers- Semi-consultant on SEO matters

Singapore

Digital Channel Enabler & Experience Advocate- Monitoring and management of PPC campaigns (SEM, Display, Facebook, LinkedIn), bridging the gap between media buying agencies and respective marketing managers- Advocate of customer experience when developing ads and eDMs, instead of focusing on product- Developed and maintenance of monthly web traffic report- Maintenance of website content, fixing broken links and becoming the team's go-to adviser for the content management system before engaging the company's web support team.

Singapore

- Keeping track and compiling info of competitive landscape in Singapore- Examining international telcos on new products, investments and strategic initiatives- Providing feedback on web errors and user experience- Created roadmap on customers' needs- Providing ideas on improvement to product offerings

- Managing social networks- Writing product description, tagging and measuring of menswear items- Managing sales channels - Assisting in styling and coordination of product shoots- Planning and recommendations of product launches- Assisting in planning of marketing schedule- Providing inputs on website UI during early stages of re-design

Singapore

Coordinated model fitting in CJ's Bar Model Search 2014Assisted in planning of visual merchandising plan, sourcing and execution during Art Bar X Noel Caleb Satisfashion event.

Singapore

Assisted in fashion runway segment in parties at Zafferano and W Hotel.Drafted social media plan.Created data bank of sponsors from various local and regional fashion events.

Proactive involvement in new tasks within first month after transition of role from Project Management.Preparation of Proposals, research design and implementation, analysis of research findings and report writing.Management of 2 studies happening in 11 countries concurrently with 1 other colleague from start to end with minimal supervision.Creation of a manual for software to share knowledge within team members.

Singapore

Management of multi-country research projects across Asia Pacfic, Middle East and Africa.Management and coordination of cross-functional departments and suppliers to ensure effective execution.Achieved highest attainable grade for end of year appraisal.

Bachelor Of Science (B.Sc.), Statistics

Diploma In Fashion Technology, Merchandising And Marketing