Global Marketing Director
CurrentAs the Marketing Director for XD Innovation I am responsible for leading marketing strategies and initiatives across key regions: The United States, Canada, United Kingdom, Netherlands, Sweden, Finland, Ireland and Japan. In my current role, I drive brand awareness with numerous marketing campaigns, generate leads through organic and paid methods, implement SEO strategies, and contribute to revenue growth by using the newest and most successful marketing methods to make XDI a leader in the digital manufacturing and digital transformation industries.2024:- Increased monthly organic search traffic by 5,200% with SEO specific content and strategy- Implemented a BDR team, process and playbook to support marketing/sales efforts in all regions- Automated numerous marketing campaigns and tracking with a CRM while increasing engagement and outreach by over 300% in both categories- Enhanced lead generation by 350% with paid strategies such as Google Ads/LinkedIn & organic methods- Manage North America and Euro North sales trade-shows and show marketing efforts monthly- Manage a marketing team of 6 individuals