Dylan Tooch Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Leading data analytics & engineering team to bring various data sources together, transform them into digestible data products, and provide reports/insights to drive business decision making- Supporting the Fuel, Merchandise, Store Operations, Marketing, Digital, Finance, HR and our 500+ stores across the country

- Partnering with brands and agencies to create, execute and optimize their marketing efforts through the power of data and analytics- Partnering with brands and technology companies to create, streamline and optimize best-in-class digital products through leveraging data and analytics- Providing any other analytics support & consultation needed from CLTV (customer lifetime value) to churn modelling to data unification and dashboarding

Amsterdam Area

- Responsible for a team of 8+, driving the analytics roadmap, resourcing, tooling and analytics framework across Elsevier's research intelligence / publishing space- Collaborated cross-functionally across Sales, Product/UX, Marketing, Strategy, Engineering & Operation teams, gathering analytics needs, implementing analytics solutions and presenting compelling narratives of customer behavior patterns and the impact of new product features / marketing- Successfully built out and delivered innovative analytics solutions across: - A/B testing (Adobe target, Optimizely) - User journey (magic moment) analysis (Adobe / Google Analytics) - Cohort segmentation (Adobe / Google Analytics, SQL) - Retention modeling (R, Python) - KPI tracking & forecasting (quantitative & qualitative KPIs) - In-product marketing / research (Pendo, Hotjar, Alchemer) - Market analysis and competitive intelligence (Similarweb, Talkwalker, Customer Surveys) - Dashboarding (Tableau, PowerBI) - Data Architecture (AWS, Snowflake, Databricks)- Achievements: Analytical insight & solutions successfully supported an annual customer retention rate of 95%+, an average customer NPS growth of 30 to 38 in three years (2019-22) and average weighted annual user traffic growth of 10%+. Lastly, achieved an OfficeVibe analytics team satisfaction score consistently above 8.0.

Amsterdam Area, Netherlands

New York

- Owned vision, roadmap and execution for analytics at Mekanism (marketing agency) supporting $10mil p.a. media across key clients incl. The Wine Group, Patron, method, DropBox, Nasdaq and MedMen.- Successfully built out the analytics team & capability: - Client measurement framework (branding & conversion campaigns - CPG, Liquor, Tech, Retail) - Drive media optimizations (social, search, email, publishers, programmatic, traditional) - Vet and select appropriate analytics & research vendor partners (Nielsen, Kantar, Ipsos etc) - Design campaign reporting and data pipeline (R, SQL, Data Studio, Excel) - Generate creative testing solutions (copywriting, artistic content, call-to-action type etc) - Pitching new business and analytical opportunities- Achievements: Analytics insights & solutions supported 100% client retention rate, 80%+ of campaign KPI targets being exceeded, a reduction of 70% in reporting turnaround times, and an additional $250k in client bookings for advanced analytics solutions

New York

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Greater New York City Area

- Built out the customer intelligence & insights report (Python, Snowflake, VBA) to guide marketing strategy- Created the first-party mobile built audiences for targeting (Snowflake)- Co-designed and built the campaign measurement tool (Snowflake, Tableau)- Responsible for campaign setup and presenting marketing results to clients- Supported data architecture projects (unifying data across a variety of platforms)

8 Chifley Square, Sydney

- Focusing on shopping centre and retail market analysis. - Skilled at understanding and advising clients on customer profiles, spending habits and metrics around business performance and competitive threats. - Audience targeting and impact analysis in regards to operational, campaign and marketing strategy.- Campaign performance analytics utilizing loyalty card date- Audience segmentation/profiling by spending habits, leveraging bank transactional dataTechnical Skills: SQL, Excel, R (GLMs, GBMs, Decision tree), QGIS and Report Builder (data visualisation)

Sydney, Australia

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Sydney

http://www.bluequadrant.com.au/- Part-time work at my father's company, providing support in the residential development field. focusing on catchment area, market research, feasibility modelling and liasing with council, investors, architects in taking small-to-medium sized sites through the development process.

- Workers Compensation and Lenders Mortgage Insurance with experience in data manipulation and profiling, trend analysis, report writing and predictive modelling.Technical Skills: SAS, Excel, VBA