Dylan Weber Email and Phone Number
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◍ CAREER SUMMARY: After graduating with a degree in television, internet, and mobile media from Columbia, I joined Underwear Expert (an online retail subscription startup) and dove into running all their digital platforms. Within just a couple years, I began taking on progressive leadership roles within the company moving up into a Marketing Director role and ultimately to Brand Director. Over the course of my 5-years with Underwear Expert, I succeeded in leaving a mark on everything from standard processes to the overarching public brand. In early 2020, I wanted to diversify my experience and took on a new role as Senior Social Media Manager for Better.com (a digital mortgage tech startup). After a year and a half, I was promoted to Associate Social Media Director where I oversaw our increased budget for organic social as well as managed a team of interns. In February of 2022, I had the opportunity to develop Mahana's social media and community strategies in an effort to increase their brand awareness as they launched a new medical device. After 10 years or consideration, I decided to go out my own and start accepting clients to help build their online presence through social media. Dylan Weber Social Media Solutions launched in September of 2022.◍ KEY AREAS OF EXPERTISE: I have established a strong foundation and knack for moving the needle within organizations through my efforts to analyze brand standards with a critical eye, understand who a brand is at its core, and develop associated marketing strategies to align the brand with target audience values. Through interrelated branding and marketing efforts, I spur business growth as it relates to brand awareness, community engagement, and revenue gains. ◍ WHAT SETS ME APART: I approach branding, marketing, social media, community management, content creation and literally everything else I do with a mix of strategy and creativity. My education and professional experience gives me a solid foundation in best practices and what “should be done” while my personality drives me to push the envelope and roll out ideas with an extra spark. Add to this mix the fact that I have a background in comedy with Second City and you are left with a leader that strikes a fine balance between witty and practical. CONTACT ME: Feel free to reach out on LinkedIn.
Dylan Weber Social Media Solutions
View- Website:
- dylan-weber.com
- Employees:
- 1
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Freelance ConsultantDylan Weber Social Media Solutions Sep 2022 - Present
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Head Of Social Media And CommunityMahana Feb 2022 - Aug 2022San Francisco, California, UsAfter 2 years at Better, I had the opportunity to further my career as the Head of Social Media and Community at Mahana. While at Mahana, I was tasked with developing and implementing organic social media and community strategies that increased our brand awareness and app downloads. Although the time was shortened due to company-wide lay offs, some of my main accomplishments in this role include:✦ Launching and owning social media strategy, inclusive of growth, content, community and influencer subsections✦ Growing Twitter following to 5k and Instagram following to 2k in first 5 months, a 4900% and 1800% increase, respectively✦ Improving online brand health by increasing the volume of positive brand mentions 2x within the first 4 months -
Associate Social Media DirectorBetter Oct 2021 - Feb 2022New York, Ny, UsMy promotion to Associate Social Media Director at Better allowed me to further my experience in growing brand awareness with an increased budget. During my time in this role, the company also faced backlash due to lay offs that made many headlines in PR. Through Social Listening, I was able to monitor and track the response on social media and pivot our social media strategy during this time to accommodate the increased sensitivity. -
Senior Social Media ManagerBetter Feb 2020 - Oct 2021New York, Ny, UsIn joining the Better team I had the opportunity to lead our organic social strategy to foster growth, refine our digital brand voice and create community engagement. These overarching goals were reflected in my daily responsibilities such as developing the content calendar, managing digital presence across social media and review sites, analyzing digital metrics to see what resonated with our audience, and evolving brand standards on an ongoing basis. Some of my main accomplishments in this role included:✦ Growing our LinkedIn following 503% to 141K+ in 12 months✦ Being awarded LinkedIn's #1 Top Startup for 2020 and 2021 due to high engagement with the company page/posts + jobseeker interest✦ Increasing traffic to site from organic social platforms 270% YoY✦ Growing volume of external reviews (Google, Yelp, Better Business Bureau, etc.) 1233% to ~600 reviews per month
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Brand DirectorUnderwear Expert Nov 2018 - Jan 2020Brooklyn, Ny, UsThis role was the culmination of my 5-years with Underwear Expert. Leading up to serving as Brand Director, I was specifically focused on marketing leadership. As such, I was able to grow into this role and really broaden my impact on the company at its core. Soon after my transition, I initiated a full rebrand based on insights gleaned from focus groups, customer interviews, and market research that allowed us to appeal to a larger target audience. Alongside and after the rebrand was complete, I focused energies on ensuring company-wide brand alignment, inspiring creative evolution, and driving brand awareness at a visionary level. Some of my main accomplishments in this role included: ✦ Growing our social media presence on 6 main channels with rapid growth rates over 5-years including a 170% increase in YouTube subscribers, 111% spike in Instagram followers, 52%+ jump in Twitter followers, and 111% lift in Facebook likes.✦ Rolling out automated email campaigns based on a personally developed email marketing calendar that increased email-driven revenue 88% and grew email subscribers 146%. -
Marketing DirectorUnderwear Expert Jun 2017 - Nov 2018Brooklyn, Ny, UsAs marketing director, my main objectives were to oversee content creation on social media, our influencer program, and our paid media campaigns. I really made strides in this position to optimize processes and strategies across these 3 areas, which led to a fairly quick promotion to Brand Director. Some of my main accomplishments in this role included: ✦ Boosting orders from influencer promotions 165% via hands-on performance management, influencer communication (with over 1,500 influencers annually), and active program management.✦ Serving as the creator behind some of our highest performing social media posts/campaigns with end-to-end creative involvement in inventive concept development, directing stylists at photoshoots, etc. ✦ Increasing revenue from email campaigns 123%, creating a comprehensive email marketing calendar, and managing migrations of email service providers in an effort to reach maximum technology efficiency.
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Marketing ManagerUnderwear Expert Sep 2015 - Jun 2017Brooklyn, Ny, UsAlthough this was my first formal role after obtaining my degree in internet and mobile media, I was able to dive into the start-up environment and begin making a difference right away. As a Marketing Manager, I ran all of our digital platforms and was a key player behind everything from content curation and scheduling to community engagement and social analytics.
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Improvisation Conservatory MemberThe Second City 2013 - 2015Chicago, Il, UsDuring my time at Columbia, I had the opportunity to dive into an area that I have always had a passion for – comedy. Although it was never necessarily my intention to pursue a career in comedy, my involvement with Second City allowed me to develop comedic and interpersonal skills that I will always carry with me. After being 1 of 25 chosen to attend a comedy studies program my junior year, I was chosen as 1 of 14 to be in Second City’s Improvisation Conservatory. It was an honor to be affiliated with Second City and I consider it one of most invaluable experiences of my career and education so far.
Dylan Weber Skills
Dylan Weber Education Details
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Columbia College ChicagoTelevision - Writing And Producing
Frequently Asked Questions about Dylan Weber
What company does Dylan Weber work for?
Dylan Weber works for Dylan Weber Social Media Solutions
What is Dylan Weber's role at the current company?
Dylan Weber's current role is Making brands go big on social 🥇 Social Media Consultant | Freelance Social Media | Ex-Better | Former Head of Social and Community.
What is Dylan Weber's email address?
Dylan Weber's email address is dy****@****ail.com
What is Dylan Weber's direct phone number?
Dylan Weber's direct phone number is +160828*****
What schools did Dylan Weber attend?
Dylan Weber attended Columbia College Chicago.
What are some of Dylan Weber's interests?
Dylan Weber has interest in Social Services, Children, Civil Rights And Social Action, Human Rights, Arts And Culture, Health.
What skills is Dylan Weber known for?
Dylan Weber has skills like Social Media, Microsoft Office, Television, Improvisation, Acting, Public Speaking, Comedy, Creative Writing, Film, Microsoft Word, Final Cut Pro, Microsoft Excel.
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