Dylan Yu Email & Phone Number

Singapore

Shenzhen, Guangdong, Cn

1) Head of the Marketing Department, covering the integrated consumerjourney management including brand communication, e-commerce andCRM.2) Effective strategy, budget and ROI measurement3) As the spokesperson, to present the brand correctly through localproduct launch presentation, media interview and cooperate paneldiscussion.4) Creativity lead 5) Rich local and overseas team management experience, including bothinternal staff and partners.

Shenzhen, Guangdong, Cn

New York, Ny, Us

1) As the strategy lead to build up new cooperate business opportunitieswith Tencent Social Ads, including PR retainer for QQ Ads, projectmanagement for Wechat Ads and DSP portion.2) Campaign execution including Tencent Global Partner Conference,Cannes Lions Beijing Conference, etc.3) Creativity management, and was nominated as one of the best CSRideas at ‘CreateForGood' campaign.

New York, Ny, Us

1) Served Tide (Digital), Veet(Event), and Whaley(Projector Line)2) Take Lead for the KOL & celebrity communication, and boost Tide tobecome the No.1 SOV among laundry brands, and also achieved top 1viewers on T-Mall live-broadcast platform with 9% e-com increase.

Chaoyang District, Beijing, Cn

Mobile strategy planning support for groups in Bluefocus. Focus on techand FMCG Clients.

Shanghai, Cn

• Social media management• Media relationship management• Onsite event management and support

London, England, Gb

1. Monitoring the Weibo of K2 Partnering,and put advertisement on Weibo to spread the information of the company2. Control socialforce--database of K2 Partnering Solution. As a sales support，I need to create reports, control what the employee is doing everyday,also help colleagues solving the problems of the system and creat better solution to use this system.3. Contact Singapore and England offices about the management.