I am a strategic Product & Growth Marketing professional with 7+ years of experience across go-to-market roles in B2B Software & Services. Previous I served for 2 years as a Portfolio Product Marketer at a leading FTSE 100 SaaS firm, and for 3 years as a a Market Intelligence & Strategy Consultant roles in which I provided objective advice on B2B Software & Services go-to-market to large Fortune 500 clients. Currently I am offering fractional marketing support for 2 new ventures in B2B SaaS and Services, and in the process of launching a podcast focused on emerging trends in B2B marketing. B2B organizations looking for Product Marketers, Growth Marketing professionals, and Market Intelligence specialists all share one thing in common - they have a need to educate B2B buyers to recognize their problems and to make the right decision on how to solve them. In a market where information is increasingly available but difficult to trust, leading B2B firms understand that becoming an authoritative source of advice can help your organization to increase your success rate at attracting and winning deals. However, in order to achieve greater commercial success, your business not only to give customers helpful (and true) advice, but also to provide that advice at the right place and the right time. I specialize in developing and operating comprehensive research programs for market intelligence and customer insight analysis, using that research to inform positioning and messaging assets, and to adopt the right channels to maximize the effectiveness of your assets. In recent projects I’ve focused on channel marketing through SEO, social media, marketplaces, ecosystem partners, product-led growth, and video/podcast marketing. While I have particular expertise in the GRC and Sustainablity Tech spaces thanks to my industry expertise, my skillset is generalizable to any B2B SaaS or Services firm looking to grow in enterprise or direct sales-led markets. Industry domain expertise: Financial Services, Payments, Capital Markets, Software, Professional ServicesFunctional domain expertise: Governance, Risk and Compliance (GRC), Anti-Financial Crime, Sustainability, RegTech, MarTech, SalesTech