Squid X is a contemporary, full-service media agency offering flexible, customizable strategies.We were born to disrupt product pushing ad agencies that are cemented in a lack of adaptability and accountability. Eliminating the need for multiple vendors and rigid contracts, we have the freedom to adapt your strategy in real-time without compromising on quality or results.

I am at the forefront of driving growth and innovation at Drive Social Media. I transitioned from my Director of Strategy role to spearhead company-wide initiatives aimed at enhancing operational efficiency, spearheading new advertising products, and revitalizing multiple markets.My initiatives encompass revamping client onboarding processes, streamlining training programs, developing corporate partnerships, and creating collateral materials for ancillary selling, all essential components in the fast-paced world of digital advertising.In essence, I lead office expansion efforts and optimize internal processes in existing markets. This includes product expansion and refining onboarding procedures tailored to the digital advertising landscape. Additionally, I play a pivotal role in rejuvenating underperforming markets through comprehensive audits to identify and address inefficiencies, improving hiring and training processes, and implementing multi-month intervention plans.

A typical DOS is responsible for driving the strategic direction and growth of our agency by creating the initial strategies for our clients advertising needs. I led 3 teams responsible for executing these comprehensive strategies in the digital advertising landscape.Under my leadership, the office I managed was honored as the recipient of the "Best Places to Work" award in 2023, recognized by the Tampa Bay Business Journal.I also spearheaded talent development efforts in the Tampa Market by empowering and promoting five employees, showcasing my dedication to fostering growth within the competitive digital advertising landscape.In 2022, I began the initial groundwork to establish a new office in Tampa, FL, where I served as the Director of Strategy. In this role, I provided leadership, inspiration, and oversight to a team of over 30 employees. I directed three specialized teams responsible for executing advertising initiatives for a diverse portfolio of over 100 client companies. Additionally, I assumed accountability for all aspects of office operations, including cultivating a positive office culture, managing budgets, forecasting business projections, and ensuring overall success.

Drive is an advertising agency who's mission is to bring a minimum 3x ROI to every partner, by any means necessary.• Transformed a failing tea, leading them to hit company goals within my first 90 days.. The team then experienced a record breaking 7 consecutive quarters exceeding goals under my leadership• Winner of company's 2022 "Future Leader" Award• Guided 2+ million in annual advertising deliverables while being accountable for campaign initiatives, overseeing strategic messaging, graphic design, copywriting, & analytical deliverables

Promoted to Team Lead of a seasoned sales team of 5 Advertising Account Executives. Veteran AEs graduated to my team once they showed a propensity for closing new business. Due to our high close rate, we were exclusively assigned the paid leads that the company acquired. In addition to being the sales leader, I was also responsible for assessing the strengths and opportunities for growth. I provided on-the-ground support for the AEs as they closed new deals. I trained, coached, tracked, and assisted in my team's monthly exceeding of quota. Our Team revenue grew every month over month until I voluntarily left the company to pursue other opportunities

Promoted to Senior Account Executive after significantly exceeding sales quota every one of my first 4 months as an AE.

JumpCrew is a leading acquisition marketing platform focused on integrating digital technology and sales solutions. We partner with our clients to accelerate their revenue by building awareness, driving leads, and converting sales through strategic SEO, SEM, and PPC. I am responsible for generating sales through new business development and growth of existing business.

I was responsible for driving revenue by meeting the digital advertising needs of all automotive accounts. We utilized strategies maximizing efficiency in SEO, SEM, PPC, and Google Ads. I was tasked with managing and training a sales team of 8 Account Executives as we integrated new, innovative digital platforms. I also provided extensive data analysis with monthly Excel reports & Powerpoint presentations focused around the ongoing successes and areas of opportunity in live campaigns.• Drove revenue by meeting the digital advertising needs of automotive clients, effectively integrating marketing solutions to maximize sales• Extensive advertising data analysis with monthly Microsoft Excel reports & Powerpoint presentations to create complex budgets• Managed and trained a team of 8 Account Executives, leading to increased client retention from 55% to 100% over 8 months• Challenger Sales Model Certification, enhancing strategic selling skills• Google Ads Certified• 100% Customer Retention• Oversee & train a sales team of 8 Account Executives on new digital initiatives

Promoted to Assistant Store Manager / Key Holder. Responsible for driving Team Sales Goals, individual coachings, & training new hires. This was a Management Role where I utilized my leadership skills to create a competitive, yet fun environment for my sales team. I completed over 300 hours of sales, product, & leadership training.• Set initiative to improve store average Accessory Revenue sold per device (ARD). After launching a new training program and implementing my previous technique as a Sales Rep, we grew revenue over 50% from $62 ARD to $97 within 4 months1.) Increasing customer product awareness2.) Cut down on perceived wait time to help improve customer feedback surveys (Up 15% over six months)3.) Drive Smart Home Sales (Up 20% over 6 months)Responsible for driving Team Sales Goals, individual coachings, & training new hires.

Actively engaged customers, demonstrated products, and effectively executed the sales function, with a focus on B2B relationships. Responsible for contributing to the maintenance and growth of existing customer base and manage churn. "My Verizon" Award winner - only winner in store's district for 2013. I was routinely nominated the new products specialist as the industry evolved throughout the years with new technology.• Positive attitude and an eagerness to learn led to success in learning all store functions.• Met and exceeded quota/revenue target for net activations, customer renewals, accessories, handsets, and enhanced services on a monthly basis• Easily established rapport with customers while demonstrating equipment functions and network capabilities

Promoted to newly created position of Advertising Team Lead. In addition to individual goals, was also responsible for leading a team of 4 Account Executives to pioneer advertising strategies to hit group sales initiatives.•Exceeded quota as a team for the first time after 30 days - combined numbers had never been as high over the previous 12 months

Responsible for generating advertising sales through new business development and growth of existing business across multimedia platforms. I am a Digital Media Specialist certified by the New York Times Company. I created full advertising campaigns, including branding, ad copy, AB testing, SEO, SEM, and live monitoring of online platforms in Facebook Ad Manager. I strived for win-win situations that match clients to the correct advertising path in an effort to help us all be successful.•Pioneered a special print section contest for the cutest pet in Wilmington. I was soley responsible for all of advertising sold into the section. Exceeded goal by 200%.•Digital Specialist, certified by NYT•Huthwaite Sales Training Graduate