Dylan Gordon Email and Phone Number

● Leveraged SEO and cold email strategies to fill capacity for the Spring 2024 season.● Scripted, recorded, edited, published video tutorials resulting in 40% fewer messages to the support line. ● Secured partnerships with aboriginal communities of Southern Ontario to adopt newborn chicks.● Customer survey found 100% of the Spring 2023 cohort would recommend H&L to a friend. ● Established logistics plan for acquiring fertile chicken eggs, delivering hatch kits across the GTA and donating new born chicks to aboriginal commutinies following completion of the program.

● Started as Marketing Assistant and moved to Interim Marketing Coordinator following a resignation.○ Took ownership of 8 Aldi products in various stages of launch. Provided regular updates to “Critical Path” cross functional team and ensured all launching met timelines committed to.○ Mastered Aldi’s alternate process for creating shipper cases and label artwork.○ Led the launch of 3 products in collaboration with agencies and internal teams.● Identified opportunity for firm to lead the in-store bakery (ISB) in ecommerce. Developed strategy andexecution plan gaining senior management approval and full resources for implementation.○ Took leadership of Retail Link for walmart.com allowing for updates to be done in a timely manner.Comprehensive training manual created for future Marketing Coordinators.○ Authored Mondelēz inspired process for rewriting product descriptions of Walmart catalogue.○ Coordinated with design department across 4 months to shoot photos of Walmart catalogue.● Assisted Senior Product Manager in leading the end-to-end process of launching over 25 items.○ Developed expertise of organization’s new item setup process and optimized workflow.○ Directed the first production run of Walmart USA’s mini brownies and Bakewell layered tarts.○ Conducted detailed audit of US Discount costing data ensuring consistency in packaging,ingredient, and labour costs across product catalog. Achieved 100% accuracy.○ Provided key insights to US Discount sales team on mini croissant flavours following analysis ofindustry data and internal sales data resulting in successful recommendation to customer.

● Ensured seamless integration of brownie automation tub lid following comprehensive review.● Led the creation of a sell sheet to support strategic expansion into the cookies category in collaborationwith the US/CAD sales, brand marketing and design teams.● Facilitated the redesign of 45 cookie labels and their migration from NAV to Visual.● Presented 12 new bakery concepts identified through market research to the brand marketing team.

Creature Quest is Canada’s smallest CAZA accredited zoo. I’ve been involved since the day my parents opened the company in 2010. Every Saturday I would be a part of leading engaging and educational presentation with live animals at children's birthday parties, summer camps, and more. Once I could drive I was leading shows on my own in front of crowds of dozens of eager kids or hundreds of people in an auditorium setting. The skills I cultivated here have transcribed to my positive leadership style that keeps people engaged and excited to work. And before you ask - no. The movie "We Bought a Zoo" is not a documentary of my life. Pretty close though!

● Generated $10,000 in new business from $500 in Instagram ad spend for FOI Designs.● Managed $3,000 in monthly Facebook ad spend for CWJStone maintaining 2% CTR target.● Proposed and executed local marketing strategy growing Urban Cottage Landscapes to $250k+.