Key Responsibilities:- Strategic Planning: Develop and execute marketing strategies for Juniper Overland's products and services, including social media, content marketing, and digital advertising.- Content Creation: Produce engaging content for Instagram, Facebook, YouTube, and the company blog.- Brand Management: Enhance Juniper Overland’s brand identity through consistent messaging and visuals across all marketing channels.- Event Coordination: Plan and execute events like the Annual Juniper Jamboree, managing logistics and vendor coordination, and capturing photo/video content.- Product Marketing: Create marketing materials and product listings, including descriptions and promotional content for products like the Garmin Tread Overland Edition and rear wall mounting plates for Scout Campers.- Influencer Partnerships: Manage relationships with influencers and brand ambassadors to drive brand awareness and product sales.- Customer Engagement: Interact with customers and the overland community through social media, events, and customer service to build relationships and foster loyalty.- Performance Analysis: Track and analyze marketing campaign performance to optimize strategies and achieve marketing goals.Achievements:- Rebuilt the company website in Shopify, added over 50,000 SKUs, and increased online sales by 900% in one year.- Boosted social media following and engagement through targeted campaigns and content strategies.- Coordinated two successful Juniper Jamboree events, enhancing brand visibility and customer loyalty.- Launched new product lines, secured vendor partnerships, and managed pre-order campaigns.- Improved dealer relations and streamlined the communication process for product inquiries and sales.Tools and Technologies:- Adobe Creative Suite (Entire Suite)- Social Media Platforms (Instagram, Facebook, YouTube)- Content Management Systems (Shopify, WordPress)- Analytics Tools (Google Analytics, social insights)

- Managed and coordinated the workflow and schedules of the design and project teams to ensure over 140+ projects were completed on time, within budget, and to client specifications.- Monitored project progress and provided regular updates to clients and stakeholders to ensure that project deliverables were met.- Collaborated with design teams to develop project plans, design concepts, and construction documents that met project goals and client expectations.- Conducted regular site visits to ensure that construction and installation were completed to quality standards and specifications.- Oversaw budget and financial reporting for all projects internally, responsible for the profitability of the project, and ensuring vendor bills were verified and approved for payment.- Developed and maintained relationships with clients, vendors, and subcontractors to ensure the success of all projects.- Implemented and maintained project management software to track project progress and improve team communication and collaboration.

- Providing support and best practices to on-boarded customers- Responding to incoming questions from existing customers and helping them troubleshoot- Teaching customers how to use our technology platform- Proactively engaging existing customers, and helping them integrate more mobile fundraising and communication tools into their activities- Leading group training webinars- Creating documentation and training materials- Inspiring customers to add mobile components to existing initiatives, and to try and test new things- Contributing to the evolution of our platform based on your experience with customers- Identifying and escalating at-risk customersTop Clients: Steve & Marjorie Harvey Foundation, Petco Foundation, Musician's On Call, Human Rights Watch, American Immigration Council, Beyond Type 1, Jackie Robinson Foundation, Keep a Breast, Together Rising

- Keeping marketing inventory organized and tracked with software such as inFlow and Smartsheets.- Coordinating trade shows from designing booths to PR stunts.- Demonstrating products to VIP clients.- Following up with collaborators and content creators generating social media content.- Designing marketing materials such as banners, promotional material, flyers, pop-ups, business cards, and clothing.- Shooting/editing behind the scenes for Vimeo and YouTube.- Assisting production on set ensuring the brand is represented to its best and providing on site support.- Draft monthly reports for Executives.

Marketing duties:- Design, creation, and implementation of frequent e-mail marketing campaigns.- Design (Photoshop, Illustrator, Dreamweaver, etc.), coding (HTML, CSS, PHP, Joomla), and management of store website.- Management of effectiveness of certain advertising campaigns including: YP, MoneyMailer, door-to-door, Facebook, YouTube, local and non-local newspapers, Groupon, LivingSocial, Conejo Deals, Bogopod, etc.Office Manager duties: - Preparing payroll, filing and managing all necessary documents, recruiting and training of all sales employees.- Delegating and scheduling all employees and duties.- Management of inventory including budget, analyzing, ordering, stocking, and special orders.- Creating a positive moral and employee happiness.