Marketing Manager
CurrentKey Responsibilities:- Strategic Planning: Develop and execute marketing strategies for Juniper Overland's products and services, including social media, content marketing, and digital advertising.- Content Creation: Produce engaging content for Instagram, Facebook, YouTube, and the company blog.- Brand Management: Enhance Juniper Overland’s brand identity through consistent messaging and visuals across all marketing channels.- Event Coordination: Plan and execute events like the Annual Juniper Jamboree, managing logistics and vendor coordination, and capturing photo/video content.- Product Marketing: Create marketing materials and product listings, including descriptions and promotional content for products like the Garmin Tread Overland Edition and rear wall mounting plates for Scout Campers.- Influencer Partnerships: Manage relationships with influencers and brand ambassadors to drive brand awareness and product sales.- Customer Engagement: Interact with customers and the overland community through social media, events, and customer service to build relationships and foster loyalty.- Performance Analysis: Track and analyze marketing campaign performance to optimize strategies and achieve marketing goals.Achievements:- Rebuilt the company website in Shopify, added over 50,000 SKUs, and increased online sales by 900% in one year.- Boosted social media following and engagement through targeted campaigns and content strategies.- Coordinated two successful Juniper Jamboree events, enhancing brand visibility and customer loyalty.- Launched new product lines, secured vendor partnerships, and managed pre-order campaigns.- Improved dealer relations and streamlined the communication process for product inquiries and sales.Tools and Technologies:- Adobe Creative Suite (Entire Suite)- Social Media Platforms (Instagram, Facebook, YouTube)- Content Management Systems (Shopify, WordPress)- Analytics Tools (Google Analytics, social insights)