Dylan Graft Email & Phone Number

Buffalo Grove, Illinois, United States

Led the digital marketing team including inbound and outbound digital channels, web content strategy, and paid media. Closely collaborated with web developer and product marketing team on company initiatives, events, and campaign execution on over 100 product lines. Provided guidance, training, mentorship, and development opportunities to direct reports. Conscientious distribution of tasks and overview of processes to achieve goal-orientated results. Worked closely with an external agency partner on redesign and implementation of a new company website with over 6,000 unique pages. Project included content review and updates, new theme and template development, 301 redirect mapping and SEO analysis, and internal training on a new CMS platform.• Facilitated opportunities for growth and provided visibility to my team which resulted in direct reports promotion.• Worked with HR and marketing leadership to develop career pathing guidelines to allow for more growth within the company for our team members.• Led implementation of new Marketing Automation Platform to enable marketing to access sales data in real time for more accurate segmentation and targeting.• Led strategic initiative addressing data issues between marketing and sales platforms which resulted in implementation of new tech to aid in the deduplication and standardization of customer data across the organization.

Buffalo Grove, Illinois

Managed digital marketing initiatives across the organization. Rebranded landing pages,paid ads, and outbound marketing channel to align with corporate strategy. Collaboratedwith technical writers to develop a content strategy that targeted keyword opportunities.• Optimized Google Ads account to reduce monthly spend by $2,500 while increasingconversions.• Led SEO audit across 200 product pages, resulting in an average rank improvementfrom position 35 to 19.

Warsaw, Indiana

Developed keyword optimization strategy to improve organic website rank. Improved usability and customer experience of the corporate website. Mapped and implemented strategic points of brand interaction across marketing, operations and sales. • Collaborated with product teams to improve keyword optimization in web content. • Leveraged analytics data to modify site structure, lowering bounces by 10%. • Implemented a 301 redirect strategy, maintaining backlinks and SEO for 400+ URLs.

Managed digital strategy and email marketing channel, QA testing, campaign monitoring, and analytical reporting. Brand Management and digital marketing for the Zimmer Biomet Surgeon Network. Curated interactive content. • Project lead on corporate headquarter museum installation including design, logistics, and vendor management for completion 17% under budget. • Audited and redeveloped 20 email marketing templates to reduce down to one, achieving 20% increase in click-through rate.

Warsaw, Indiana

Developed and deployed apps for use on various platforms. Developed HTML5 content for Augmented Reality applications. Reviewed analytics to identify usability trends. Designed web content for corporate website. • Led the app design process through prototype sketches to final distribution.

Muncie, Indiana Area

Designed vector based artwork for apparel printing. Met with clients to develop creative briefs. Worked closely with printers to ensure a high quality product. Maintained the company website. Designed company promotional materials. • Optimized exposure times and screen mesh counts to expand ink options.

Bachelor'S Degree, Environmental Design

Bachelor'S Degree, Graphic Arts Management