Dylan H. Email & Phone Number

Winston Salem, NC, US

• Streamline and optimize marketing processes to enhance efficiency and effectiveness.
• Develop and implement data-driven strategies to drive customer acquisition and retention.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Utilize marketing technology tools to automate and improve workflow. Such as Chili-Piper, HubSpot, and ZoomInfo.
• Conduct regular analysis of marketing performance metrics and provide actionable insights.
• Manage and maintain marketing databases, ensuring data accuracy and integrity.

• Worked with organizational president to create yearly communications and marketing plan.
• Developed targeted email, social, and web campaigns.
• Managed a committee of 4 people.
• Administer technical permissions for our organization.
• Co-lead yearly convention promotion and execution.
• Built revenue generating e-commerce platform.

Greensboro, NC, US

• Managed a team of 3 Salesforce Specialists with varying degrees of expertise.
• Partnered with the SVP of Marketing to create dynamic & responsive customer journeys.
• Successfully negotiated 300k Salesforce and Pardot contracts.
• Implemented first party data tracking tools through Google Tag Manager.
• Introduced heat mapping to the website team with Microsoft Clarity.
• Created executive dashboards in Looker Studio used in high level decision making.

Sandviken, Gästrikland, SE

• Managed digital advertising budget for Canada and USA markets.
• Developed multiple agile reporting dashboards for the global management teams with Google Data Studio.
• Partnered with the global web team in Sweden and Italy to create dynamic web pages.
• Pushed sessions to our website through paid search with a 290k% increase YoY.
• Advertised on Facebook, Instagram, Google, Bing, LinkedIn, and Twitter.
• Responsible for co-developing go to market strategy for paid media in Brazil, Canada, Mexico, and USA.

London, GB

• Set up Ecommerce content calendars in support of channel managers.
• Coronated with the director to create project process efficiencies throughout the department.
• Managed department’s Jira dashboards and ticketing system.
• Pushed Direct Mail projects through a regulated documentation process.
• Reviewed departmental creative assets with legal twice a week and recorded feedback that was forwarded to agencies.
• Meet with each channel manager multiple times a week to update them on current project statues.

Raleigh, North Carolina, US

• Set up clients Google Analytics, Remarking Campaigns, Event Tracking, and Social Media Advertising Campaigns.
• Designed reporting dashboards and weekly/monthly reports in Agency Analytics.
• Co-developed an agency wide naming convention and UTM tracking.
• Helped clients navigate their way to setting up their own local services advertising.
• Managed Facebook Business Manager and implemented multiple client pixel tracking and attribution reporting.
• Executed the development of campaigns and other work assignments, including project plan, target dates, design development, and other digital aspects.

Mooresville, NC, US

Kernersville, NC, US

• Managed digital e-commerce implementation with current company systems.
• Improved email campaign open rates from 15% to 25% average.
• Filmed and edited trade show videos in Adobe Spark and Premiere Rush.
• Optimized marketing budget allocations for digital from a 10% spend to a 40% spend for 2020.
• Developed a customer service chat bot saving the department 20 hours a month.
• Covered trade show events and digital activities during each show.

Greensboro, NC, US

Greensboro, NC, US

Greensboro, North Carolina, OO