Dylan H. Email & Phone Number

Winston Salem, Nc, Us

• Streamline and optimize marketing processes to enhance efficiency and effectiveness.• Develop and implement data-driven strategies to drive customer acquisition and retention.• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.• Utilize marketing technology tools to automate and improve workflow. Such as Chili-Piper, HubSpot, and ZoomInfo.• Conduct regular analysis of marketing performance metrics and provide actionable insights.• Manage and maintain marketing databases, ensuring data accuracy and integrity.• Oversee the integration of various marketing platforms and tools for cohesive operations.• Implement and enforce best practices for consumer privacy protections.• Lead training sessions for sales & marketing teams on new tools and processes.

• Worked with organizational president to create yearly communications and marketing plan.• Developed targeted email, social, and web campaigns.• Managed a committee of 4 people.• Administer technical permissions for our organization.• Co-lead yearly convention promotion and execution.• Built revenue generating e-commerce platform.

Greensboro, Nc, Us

• Managed a team of 3 Salesforce Specialists with varying degrees of expertise.• Partnered with the SVP of Marketing to create dynamic & responsive customer journeys.• Successfully negotiated 300k Salesforce and Pardot contracts.• Implemented first party data tracking tools through Google Tag Manager.• Introduced heat mapping to the website team with Microsoft Clarity.• Created executive dashboards in Looker Studio used in high level decision making.• Ran reporting to identify pain points in the inbound marketing funnel.

Sandviken, Gästrikland, Se

• Managed digital advertising budget for Canada and USA markets.• Developed multiple agile reporting dashboards for the global management teams with Google Data Studio.• Partnered with the global web team in Sweden and Italy to create dynamic web pages.• Pushed sessions to our website through paid search with a 290k% increase YoY.• Advertised on Facebook, Instagram, Google, Bing, LinkedIn, and Twitter.• Responsible for co-developing go to market strategy for paid media in Brazil, Canada, Mexico, and USA.• Reviewed current marketing campaigns for weaknesses and developing solutions within budget constraints.• Brainstormed fresh advertising ideas with senior management.

London, Gb

• Set up Ecommerce content calendars in support of channel managers.• Coronated with the director to create project process efficiencies throughout the department.• Managed department’s Jira dashboards and ticketing system.• Pushed Direct Mail projects through a regulated documentation process.• Reviewed departmental creative assets with legal twice a week and recorded feedback that was forwarded to agencies.• Meet with each channel manager multiple times a week to update them on current project statues.• Implemented promotion codes on the Magento site and managed cart price rules for department.

Raleigh, North Carolina, Us

• Set up clients Google Analytics, Remarking Campaigns, Event Tracking, and Social Media Advertising Campaigns.• Designed reporting dashboards and weekly/monthly reports in Agency Analytics.• Co-developed an agency wide naming convention and UTM tracking. • Helped clients navigate their way to setting up their own local services advertising.• Managed Facebook Business Manager and implemented multiple client pixel tracking and attribution reporting.• Executed the development of campaigns and other work assignments, including project plan, target dates, design development, and other digital aspects.• Efficiently and strategically designed, enhanced, tested, maintained and created marketing campaigns.• Analyzed advertising to best support our clients and drive conversion revenue.• Provide deep analysis that supported solid decision-making.

Mooresville, Nc, Us

Kernersville, Nc, Us

• Managed digital e-commerce implementation with current company systems.• Improved email campaign open rates from 15% to 25% average.• Filmed and edited trade show videos in Adobe Spark and Premiere Rush.• Optimized marketing budget allocations for digital from a 10% spend to a 40% spend for 2020.• Developed a customer service chat bot saving the department 20 hours a month.• Covered trade show events and digital activities during each show.• Generated monthly Google Analytics and social media reports for President and Vice President.• Increased Instagram and Facebook followership by 33% and 19% with target social media campaigns.• Strengthened impressions for Twitter by 3,000% (2255 / 71825) and Instagram by 11%• Updated CRM and contact lists quarterly in Microsoft Dynamics and Mailchimp.

Greensboro, Nc, Us

Greensboro, Nc, Us

Greensboro, North Carolina, Oo