Founded and led a successful e-commerce product company, managing end-to-end product development, marketing, and operations, and driving rapid sales growth through strategic digital marketplaces.Data-Driven Product Research: Utilized data analysis tools (Jungle Scout, Helium 10, Erank) to identify high-demand, low-competition products. Conducted thorough market research to select and source profitable products, resulting in three "winning" products on Amazon and dozens of “best sellers” on Etsy. Generated over $50,000 in gross margins and over $35,000 in profit sales. SEO, Pricing, and Conversion Optimization: Implemented effective SEO strategies, optimized pricing, and enhanced conversion rates for online products, significantly improving product visibility and sales performance.Brand Creation and Private Labeling: Established and managed a private label brand, sourcing products from overseas suppliers. Successfully operated the business, overseeing the entire process from product selection to sales and customer service.

Sales Analysis: Tracked daily sales, comparing them with historical data, and setting daily goals. Analyzed sales data to identify best-selling products, popular sizes, colors, and brands, and examined sales performance across different stores to identify trends and opportunities for improvement.Operational Insights and Strategy: Enabled executives and sales managers to gain insights into daily operations and decision-making processes. Monitored the impact of demographic-specific mannequin changes and styling on sales, providing actionable insights for marketing strategies. Inventory Management and Data Utilization: Worked with inventory specialists, utilizing SKU numbers and GTINs to manage inventory effectively. Developed proficiency in using data analytics tools and techniques to extract actionable insights from large datasets (PowerBi, RetailNext, SQL).

Founded and led an e-commerce clothing brand, curating in-demand items to meet market trends. Oversaw all aspects of product sourcing, marketing, and daily operations, driving significant sales growth by leveraging strategic digital marketplaces and establishing a strong brand presence.I've maintained a consistently high customer rating of 4.8-5.0/5.0 across multiple e-commerce platforms, covering over 2000 transactions. In addition, I've successfully generated over $60,000 in gross margins and implemented personalized shipment strategies, carefully selecting and procuring inventory based on customer preferences and needs.