Exceptional creative director and copywriter with extensive background in all forms of print, online, radio and TV commercial production. Expertise in writing for tech, finance, recruitment, DRTV, health and wellness, retail. Skilled in scripting video spots, explainer videos, and brand image campaigns. Effective wordsmith for print ads, brochures, banner ads, headlines, body copy, web copy , sales brochures, and mobile platforms. Broad based background in highly competitive tech organizations, smaller, startup companies and freelance projects. Recognized as a dedicated leader and a tireless champion for outstanding creative solutions. Passionate about creating powerful copy that makes and emotional connection with the audience, grows brands and drives new customer acquisition.

Creative Director for the Symantec content and storytelling team, responsible for leading the development, writing and creation of Symantec’s core marketing video content. Leading a team of internal producers and external vendors focused on reinforcing and growing Symantec’s $6B, global brand across multiple distribution platforms.Driving the strategy and production of visually compelling content aligned to the Security and Information Management Business, includingB2B as well as a consumer audience with the Norton brand. Other areas of messaging expertise include data storage, data management, disaster recovery, enterprise backup and core information and data security.Creating on-brand, engaging video content with internal clients, including PM's, PMM’s, Social media, DemandGen, Sales teams, Executive Communications and Brand Campaigns/MarComm.Develop creative briefs, write copy, supervise multi-faceted video productions, including Vines videos and multi-million dollar productions, and everything in between. Drive the exposure of video content through SEO and being an advocate for the content.Work closely with Symantec’s advertising agencies to develop and produce branded video content for the web and beyond.

Provided creative leadership and developed copy and concepts for multiple brands and products Core, creative member of RBG team in the award winning pitch for the Duraflame Firelogs account, which we won from the incumbent agency.Developed print ads, radio ads, web banners and video content for a number or clients including: Duraflame, Kelly Moore, Hill Physicians, Hear USA, AARP and Sure Smile.

Key member of the content and strategy team, developing advertising solutions for all national advertisers who place media buys on PRN's broadcast networks. Advise the sales marketing team in building robust advertising propositions, media plans and client pitches. Creative lead for design and copywriting team, supervising and directing the creation of storyboards, rfp documents, client pitches and promotional material.

After moving from London to san Francisco, immediately set up own small company to provide copywriting and conceptual services to the entertainment industry. In less than a year secured major studios and trailer houses as key clients. Read movie scripts and advised on marketing strategies for new movie releases, produced and wrote up-front video presentations, concepeted and created on-air show and channel promotions.

Established one of the first full service on-air promotions in the to service the fast expanding satellite channels launching in Europe. Secured all major UK broadcasters in three years, providing them with award winning creative execution and strategic marketing direction. Wrote copy, directed shoots and supervised post-production. Saw all projects through from concept to completion. Developed promotional campaign for first series of who wants to be a millionaire

Key creative force in launching these networks in Europe, providing creative direction and team training. Worked with on-air and off-air marketing team to create program stunts, award winning promo spots. Helped establish cartoon network brand voice in Europe, developing multi-country executions for all creative, being aware of cultural sensitivities.

After graduating, secured number of creative positions at tv networks, including S4C (Welsh speaking tv channel) and channel 4, the UK’s cutting edge 4th network where I produced award winning on-air promotions, directed the station’s brand identity and created Channel 4's first ever cinema commercial.