• Drove operational transformation by identifying critical inefficiencies in client agreements, revenue tracking, and profit margins; spearheaded the creation of a standardized 3-page client contract template, partnered with finance to implement dedicated revenue tracking in Salesforce, and revamped agreements to boost profit margins from 23% to 64% by Q4 2024• Developed persona-based targeting framework to drive personalized acquisition funnels from ad impression to checkout, increasing lead quality by 460% for one client and reducing CPA by 60% for another• Manage a cross-functional team of 5 developers and 2 designers while overseeing client relationships and growth initiatives; lead product lifecycle from ideation to reporting, including scrums, sprint planning, roadmapping, and innovation workshops

• Built and scaled Ampush's second presence paid search program, transforming it from a small initiative into the company’s most profitable division, generating $400K monthly profit in its final three months; led a team of 3 and directly managed accounts• Led high-stakes meetings with heads of growth for key clients on second presence search, addressing concerns over profitability by demonstrating value through pathing metrics, Google Ads touchpoint and keyword data; secured trust by proving a 48% increase in new-to-brand customers compared to owned channels

• Developed the framework for interactive Facebook ads, including the viral "Boop the Snoot" campaign for a leading fresh dog food brand, which achieved a 300% higher click-through rate than evergreen ads and gained recognition on growth marketing Twitter• Sole DRI for creative development, project management, data analysis, and account optimizations for $500K/month in paid social spend, driving a leading newsletter's growth from 1.5M to 2.4M subscribers in 6 months while maintaining 50% open rates and high click-through rates

• Managed a private business with over $10,000 in revenue from private events, bars, clubs, & weddings

• Designed customer retention program for Dave & Buster’s to alleviate brand’s biggest issue – lack of customer frequency - through increased engagement incentives on app and social channels (brand engagement rate half of immediate competition according to secondary research); used the app and social channels to offer time-sensitive incentives for engaging with the brand, keeping the brand on consumer’s minds (a problem identified during primary research)• Reorganized the brand’s product names to reflect focused brand identity – making branded products more memorable with consumers

• Designed Experience Program fueled by authentic Banff partnerships – offering the potential for increasing Banff Aspen Lodge’s bottom line through growth in international customer visits (the largest growing consumer base with interest in Banff) by easing the language barrier to experiencing Banff; and implementation of an acquisition fee charged to partners for additional consumers• Theorized data management system and aligning loyalty program to increase customer frequency in off-season and provide excellent service to repeat customers