Creative Director | Social, Video, Content, & Collaboration
Current• Managing and overseeing all media channels owned by Schneps Media, including amNY, Brooklyn Paper, QNS, Bronx Times, Brooklyn Paper, Politics NY, Dan's Papers, Brownstoner, New York Family, Best of LI, Long Island Press, Metro Philadelphia and others• Communicating with businesses, creators, influencers, politicians, authors, athletes, musicians, and community members of NY to showcase authentic perspective of NY through content creation• Overlooking production of short-form video content and cross-posted across all social media platforms• Established and implemented the Schneps Media Creative & Multimedia Intern Program• Proven ability to identify and create human relatable and feel-good content that performs well on social media• Implemented a creative organizational structure and developed efficient communication systems for content teams• Developed and executed video and content strategy in collaboration with the video team to drive engagement and performance on social media such as Instagram, YouTube, TikTok, Facebook, & Twitter• Created organized Excel documents to streamline access and management of media channels• Implemented and planned training for teams to learn custom social media guidelines that maximize algorithm reach•Executed marketing and branding campaigns, with a focus on outreach, in collaboration with each specific media outlet•Worked with cross-functional teams including marketing, product, and sales to align campaigns with overall business goals