Experimentation is a key component to customer driven innovation and Intuit's design for delight process. My role includes setting the vision for experimentation, drive the capability roadmap, help internal teams onboard and use the experimentation platform, grow the culture of experimentation, and developing Intuit’s brand as an experimentation leader.

Focused on helping analysts at Intuit being able to do the best work of their lives. Looking across Intuit to ensure that tools, systems, and processes have the analyst and analytics requirements built in from the beginning. Bringing the various analytics techniques together to accelerate the use of data for decision making and experience delivery.

Lead the TurboTax experimentation portfolio that drove decision making across marketing, product, and care. Worked with engineering teams to build out and maintain multiple testing platforms. Responsible for ensuring the business was able to build and carry out decision plans that leveraged the appropriate tests (Rapid Experiments/Lean testing, A/B testing, Multi-variate testing) to make decisions about which experiences are best for our customers.

Lead an analyst team responsible for analyzing and optimizing the Intuit Consumer Group (TurboTax & Quicken) marketing, support and product web sites through web analytics and testing. The team's focus is on measuring & observing website behavior, understanding why the observations occurred, formulating theories with testable hypotheses, constructing arguments or tests to prove the conclusions are valid and can result in positive outcomes.

Managed web metrics and site optimization for Consumer Tax Group (TurboTax) family of marketing sites. Collect, analyze and provide actionable recommendations from Omniture (Adobe) family of tools including SiteCatalyst, Discover, and Data Warehouse. Provide scientific framework for optimizing web site with Offermatica and other web experimentation technologies.

Responsible for the successful implementation of Visual Sciences Web Analytics Software in clients’ websites.

Promoted to Director of Internet marketing to create and implement SmartDraw.com’s Internet marketing, public relations, event marketing and web site optimization plans. Utilized web analytics to direct and manage a team of eight marketing professionals. Managed, directed, and successfully launched SmartDraw.com version 7 website and marketing plan.Promoted to web marketing manager to implement Internet Marketing Plan, recruit an implementation team including pay-per-click specialist, public relations specialist and affiliate specialist. Managed the development of in-house email marketing program.Promoted to Web marketing analyst to optimize Internet marketing expenses and revenues. Measured effectiveness of paid and organic traffic sources through in-house tracking system.Hired as Web Data Analyst to develop search engine doorway pages to drive traffic to SmartDraw.com and to analyze website traffic to increase profits.

Hired to analyze productivity of content management group and customer interactions with website. Burn rate was greater than one million per month with no revenue.

Directed national normative studies of psychological instruments including the Career Occupational Preference Survey (COPS) and Multiple Affect Adjective Checklist (MAACL) assessments. Normative results were used to provide comparative scores for people taking the career-guidance and psychological instruments.