Dylan Lyle Email & Phone Number

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Denver, Colorado, United States

Denver, Colorado, United States

Currently providing expert consultation and support services in the following areas:- Creative Strategy, Art Direction- Advertising, Campaigns- Email + SMS Marketing- Graphic Design, Photography- E-commerce development, infrastructure- Media strategy, buying- Strategic operations- Search Engine and Social Media Marketing- Technology, infrastructure- Branding + Reputation Management

New York City, New York, United States

- Oversee all day-to-day operations for Brand team + initiatives- Key stakeholder company-wide for all Brand Design support- Plan/produce all brand photoshoots in collaboration with executing agencies- Develop policies and procedures for day to day functions of the Brand team- Manage Brand team calendar- Oversee, coordinate, and facilitate all creative requests directed to Brand (Asana) (includes Brand Design, Brand Advertising, Brand Partnerships, and Social Media)- Develop automations and collaboration strategies to align the Marketing organizations cross-functional teams and global marketing efforts (Asana Rules, Asana Portfolios, Asana Reporting, Flowsana Rules)- Develop and maintain interconnected automations to improve efficiency and GTM efforts within Marketing Org -> 10+ teams (Asana)- Manage and organize the Zoom DAM for internal and external use (Brandfolder)- Manage and organize internal team source, working, and final delivery files (Google Drive)- Manage, organize, and maintain all Brand systems/applications: Adobe, Asana, Canva, Figma, Flowsana, Google Workspaces, Zoom- Conduct monthly training and development workshops for Asana and Canva- Review + Approve all film and publication requests for Zoom

Denver Metropolitan Area

- Manage Department calendar including product launches, brand initiatives, events, seasonal campaigns, editorial features, etc. - Assist in department oversight by defining clear goals, continuous coaching and training, and delegating tasks appropriately - Collaborate with vendors, brand partners, technology providers, and community affiliates - Increase the overall effectiveness and ROI for all digital marketing initiatives - Build, plan, & direct omni-channel digital marketing strategies, including co-op plans - Manage digital platforms, monitor activity, and leverage market research, audience segmentation and targeting lists - Maintain analytics tools and gauge all digital campaigns successes and opportunities to drive future campaign and investment decisions - Allocate and manage annual digital marketing budget and media buys, including ongoing invoice management and general accounting procedures - Maintain the Corporate Identity Guidelines and ensure that branding is consistent across all channels and communications - Direct and collaborate on all graphic design and creative tasks with the Graphic Designer and independent contractors - Oversee the creation of assets for all in-house publications, editorial, brochures, OOH, packaging, display, e-commerce, video, etc. - Provide vendors, media partners, and brands with requested creative when needed & ensure deliverables are correctly formatted - Provide graphic design, photography, and other creative support as needed - Perform email management tasks including email calendar management, campaign set-up, scheduling, testing, and deploying - Collaborate with the Marketing Team to deliver highly targeted, effective email campaigns - Identify opportunities to improve campaigns, drive engagement and revenue, improve channel performance (list growth/opt-out rate) - Maintain continuous training to stay up to date on digital and creative landscape changes

Denver Metropolitan Area

- Developed and designed relevant visual content across digital channels that elevated our brand - Managed Marketing Calendar including product launches, events, holidays/seasonal, campaigns, editorial features and more. Coordinated product with Merchandising dept. - Worked with Marketing Director and brands to develop and implement co-op digital strategies- Maintained and managed strict brand guidelines across digital channels- Maintained a library of brand provided and in-house created assets for campaigns including logo library, digital and social assets- Created digital assets for display, social, in-store digital signage, PR requests, e-commerce campaigns - Created traditional design assets for in-house publications, editorial, print, brochure, OOH advertising, packaging, display, etc. - Performed day-to-day email marketing tasks including email calendar management, campaign set-up, design, scheduling, testing, and deploying- Managed end-to-end email campaign production and execution including planning, audience list segmentation, set-up, execution, reporting and optimization. Manages CRM. - Collaborated with Marketing Director and E-Commerce Manager to deliver highly targeted campaigns. - Identified opportunities to improve campaigns that drive engagement and revenue and improves channel performance- Reported on campaign results and insights. Identified enhancements needed to increase email performance/list growth, and decrease opt-out rate- Maintained knowledge of can spam compliance and best-practice email design conceptsreate and execute website assets for e-commerce site that support campaign strategies. Implement provided design assets and branded spaces on-site per strict brand requirements. - Managed social media strategy and channels- Planned, coordinated and hosted digital events and virtual experiences for clients - Created necessary design assets to support in-store and online virtual events as needed

Denver Metropolitan Area

- Concepted and designed collateral for website, print, direct mail, store signage, events, programmatic display, digital display, social media, email, video, and other digital placements - Produced creative content that is compelling, tells a story, and elevates the Hyde Park brand - Managed multiple in-house and co-branded projects simultaneously - Met deliverables within tight deadlines and with little supervision - Maintained the Hyde Park Brand Identity Guidelines and updated as necessary - Maintained a working knowledge of all brands creative guidelines - Updated existing and new corporate materials (i.e. training documents, letterhead, etc.) to be consistent with the Hyde Park Identity Guidelines - Collaborated with the Marketing and Merchandising teams to create impactful and creative marketing campaigns - Offered recommendations on best practices for developing and organizing engaging visual content

Springfield, Missouri Area

- 4 campaign finalists for 2019 ADDY Awards - 2 campaign finalists for 2019 CRMA Awards- Organized daily workflow and provided directives for team of photographers, graphic designers, and interns- Imagined campaigns for print, digital, and social media channels while concepting, styling, and merchandising photoshoots for such campaigns (including fashion styling, food styling, recreation activities, bridal, and event promotion) - Monitored multiple overlapping project budgets - Assembled, organized, and archived images in the photography archive for evergreen use- Maintained positive relationships with local vendors to secure campaign resources- Collaborated across Advertising and Audience Development departments to create engaging and beautifully exectuted events (4 per year)- Created company-wide internship program - Performed all Editorial Designer responsibilities (see below)

Springfield, Missouri, United States

- Created editorial layouts, flatplans, templates, graphics, and mockups for all print publications (417 Magazine, Biz 417 Magazine, 417 Home, 417 Bride, Prime Ways Magazine and Make It Magazine)- Provided expert-level photo manipulation, color correction, and skin retouching- Sketched and concepted editorial layouts to present at Art Meetings - Drafted feature spreads for print publications- Designed infographics and illustrations for print publications and digital media- Proofread editorial direction before final printing

Springfield, Missouri, United States

- Coordinated with creative director and stylists to execute and style photoshoots- Shops and scouts for product features for all 417 publications- Assists in preparation and executes large-scale style photo shoots for 417 publications

Greater New York City Area

Diamond Runway was an online facilitator working on behalf of jewelry collectors, designers, and jewelers to sell highly sought-after jewelry pieces and coveted vintage collections. My top achievement at Diamond Runway was helping to create industry-leading videography of each jewelry piece in stunning 5K resolution to use in an omnichannel marketing strategy.- Conducted social media marketing on Facebook, Instagram using Facebook Business Suite- Improved look & feel on all social platforms by updating design language to align with target demo- Analyzed KPI's for social media marketing initiatives and leveraged research to improve overall ROAS- Established high-quality leads and relationships through social media interactions- Assisted the marketing team to improve overall SEO performance and increase site visitors by 62%

Bachelor'S Degree, Public Relations & Graphic Design

Activities and Societies: Residence Hall Association (2012-2013) Center for Volunteerism - Site Leader (2012-2014) Deans List (SP17, FW17)

Ged, General Studies

Activities and Societies: Student Council President - 2012; National Honor Society Secretary - 2012; FFA Secretary - 2012; Honors Science.