Led consumer strategies and campaigns that built brand preference and won market share for a hyper-growth challenger brand

Drove annual and 5-year strategic plans across Campari’s rum portfolio of challenger brands, increasing awareness and profitable growth through consumer insightsAppleton Estate - Premium Aged RumWray & Nephew - Leader in overproof RumBaron Samedi - New challenger in Spiced Rum

DraftKings - Leader in Daily Fantasy SportsTres Agaves - Premium Tequila and Mixes• Partnered with a start-up brand from strategy through launch to lead DraftKings’ first brand campaign, “Welcome to The Big Time.” With $100M+ media spend, the campaign fueled growth goals as the challenger brand surpassed its largest competitor to become #1 in the booming Daily Fantasy Sports category. • Led strategic brand positioning for Tres Agaves premium tequila, guiding the brand’s first consumer campaign

MARS - Snickers• Led 10+ integrated campaigns growing Snickers iconic “You’re not you when you’re hungry” brand platform • Sparked cultural conversation to grow brand affinity with sports fans, including a TV spot with football’s biggest influencer, a print takeover of the Sports Illustrated Swimsuit Issue, and a tweet that made Snickers the most talked about brand at the World Cup• Won a Cannes Lion for “The Snickers Write-off Film”, engaging consumers in a unique cultural moment on Tax Day

Anheuser-Busch - Bud Light Coca-Cola - Sprite• Managed key integrated marketing campaigns for Bud Light, including the season-long “Superstitions” campaign, which drove football fan engagement as part of the brand’s $1.2 billion NFL sponsorship• Launched Sprite’s new brand positioning at NBA All-Star Weekend, driving engagement through a unique influencer partnership

Procter & Gamble - Gillette• Managed key global integrated campaigns on Gillette’s multi-billion-dollar Blades and Razors and Innovation teams• Successfully launched Gillette into the body grooming category with a holistic campaign featuring celebrities Kate Upton, Hannah Simone and Genesis Rodriguez. The campaign launch was covered by the New York Times. The print campaign was recognized for its best-in-class use of a QR code with over 50,000 scans and 200,000 online views in the first month. As a result, ProGlide Styler sales increased by 5%.• Selected for additional role as Brand Agency Manager, collaborating with a complex global network of Executives and Agency partners to ensure all creative met Gillette’s brand equity, as well as identify share and reapply opportunities across regions

Procter & Gamble - Gillette• Coordinated key global multimedia campaigns on Gillette’s multi-billion-dollar Blades and Razors and Innovation teams • Won an Effie award for the global product launch of the Fusion ProGlide Styler, propelling Gillette into the facial hairstyling category with post-launch survey results showing increased brand perception, preference and purchase• Collaborated with Spotify to create their first ever branded playlist, Gillette’s André 3000 Style Soundtrack• Managed a $15 million+ global production and talent budget• Developed campaign-management tools such as creative briefs, proposal templates, meeting reports, and project-tracking documents that improved communication alignment and Client satisfaction

• Managed all social media sites and created strategies to attract new followers• Presented ideas for engaging major advertisers in fan-focused initiatives to the Director of Marketing• Wrote and blasted daily e-mails to marketing database to activate fan participation and promotions