Dylan Mickanen Email & Phone Number

Seattle, Wa, Us

Managed daily social media and video publishing across WoW O&O platforms such as Twitter, Facebook, Instagram, Threads, Blue Sky, TikTok and YouTube.Supported complex & major publishing initiatives, cross-studio initiatives (Xbox Showcase, Warcraft Direct), partnerships and promotions, and the major WoW expansion launch of “The War Within.”Proactively verify that the key components required for each post are ready with all best practices followed for each platform.Ensure daily alignment with key stakeholders on date/scheduling changes prior to any messaging going live and additional quality assurance.

Managed tentpole social media marketing campaigns through ideation, content creation, execution, and post-mortem processes, including authoring go-to market documents, partnering with internal and external teams, and manipulated performance data to access if success metrics/KPIs were met. Grew the brand TikTok from 300 to 20,000 followers in six months as well as day-to-day management of the Twitter, Facebook, Instagram, YouTube, and Twitch channels.Ensured the social team had all the necessary components and information to produce marketing materials promptly across channels to communicate with customers, as well as conduct daily market research to insert Prime Gaming within trending conversations.Partnered with external developers such as Riot Games, EA, Epic Games, and Activision Blizzard for marketing activations (esports events, gaming conventions) and ongoing social promotion.

Assisted on the Oregon Ducks beat for Ducks Digest covering football, high school recruiting and publishing a weekly column.

Portland, Oregon Metropolitan Area

Led the Oregon Ducks football/basketball, Oregon State Beavers basketball, Portland Timbers, & Portland Thorns FC beats as well as assisting on Oregon State football, Seattle Seahawks and Portland Trail Blazers coverage year-round. Coordinated and executed digital content strategy through social media posts, website articles, and video content.Accounted for 12 million page views in 21 months. Increased organic engagement on Twitter from 2.1M impressions (Sept 2019) to 7.9M impressions (March 2021). Created timely, relevant written and video content before, during, and after games, as well as supporting other writers/editors by proofing their content before publishing.Executed engaging social media posts designed to drive engagement to promote brand awareness and increase brand perception to enter our market's internal evoked set.Contribute to multiplatform content ideation, creation, editing, and distribution, including written articles, video on demand, podcasts, graphical elements and live streams.Collaborate with content creators and contributors for day-to-day as well as long-term plans around tentpole events on the sports calendar.Coordinate projects across content teams, sales and marketing.

Portland, Oregon Area

Coordinated and executed digital content strategy through social media posts, website articles, and video content.Created timely, relevant written and video content before, during, and after games, as well as supporting other writers/editors by proofing their content before publishing.Covered primarily Oregon State Beavers football gamedays as well as Beavers basketball, Ducks basketball and Trail Blazers basketball.Assisted on remote shoots for Talkin’ Beavers and Bragging Rights: The Civil War Rivalry.

Eugene, Oregon Area

Microtargeted audiences on social media and designed and launched targeted ads to generate survey responses from a representative sample of potential fans for a segmentation analysis. The final sample also included current Blazer fans recruited by the team's email.Authored a report for Trail Blazers management on how to engage and communicate with a key segment of potential customers.Spent $960 in ad spending on Facebook leading to $12,000+ in revenue for the final regular season home game, $25,000+ revenue in total including playoff tickets.

Eugene, Oregon Area

The University Film Organization is a student group focused on bringing together student filmmakers and enhancing their skills for post graduation. These meetings are for networking and practice applying concepts taught at each meeting.As Treasurer, I acted as the liaison between the club members and the Associated Students of the University of Oregon who had access to our budget. I helped plan events, purchased equipment, props, food, and ensured there was no confusion between the club and ASUO. Also ran the Facebook and Instagram ad campaigns to increase attendance for the annual Student Film Festival, leading to 50% increase in attendance year over year.

Eugene, Oregon Area

Wrote, directed and produced a minisieries for Duck TV titled Climax that aired on broadcast television and YouTube. (September 2018-December 2018).I also worked as a production assistant on multiple shows from September 2017-June 2018 and a Director of Photography for a show from January 2019-March 2019.

Beaverton, Or

Rotated through all floor staff positons of guest services, concessions, ushing and running food. Quickly became one of the few floor staff allowed to void out transactions without manager approval.

Portland, Oregon Area

Helped out with postgame coverage by embedding relevant social media reactions into the game recap.

Portland, Or (Remote)

I was a partner with The Game Network and amassed over 12 million lifetime views. I began making video game walkthroughs and later focused on film criticism.

Portland, Or (Remote)

I worked as a film critic for the site and attended press screenings to have reviews up by the time of wide release. I also hosted the Movie Backlot Podcast which amassed over 100,000 downloads.

Bachelor Of Arts - Ba, Marketing

Activities and Societies: Consulting Project with the Portland Trail Blazers where I helped segment current and potential fans.

Bachelor Of Arts - Ba, Film/Cinema/Video Studies

Activities and Societies: University Film Organization DuckTV Intramural SportsGraduated with Honors in Cinema Studies because my GPA was.

Bachelor Of Arts - Ba, Business Administration With A Focus In Marketing, Cinema Studies