•Oversaw the design and execution of the store's online platform, increasing brand visibility and engagement with over 150,000 unique visitors, and enhancing digital presence and customer reach•Provided personalized customer consultations for custom t-shirt orders, ensuring high satisfaction and repeat business through tailored service delivery•Created and tracked project timelines for custom t-shirt orders, ensuring on-time delivery and adherence to budget, achieving a 15% improvement in on-time performance.•Streamlined order management and fulfillment processes by implementing automation tools, reducing processing time by 18% and minimizing errors, resulting in higher customer satisfaction•Managed implementing a new inventory management system, improving stock tracking and order fulfillment, reducing stockouts by 12%, and ensuring timely customer deliveries