Dylan Pienaar
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Dylan Pienaar Email & Phone Number

CFO | Strategy | Business Development at Evergreen Lifestyle
Location: City of Cape Town, Western Cape, South Africa 10 work roles 2 schools
1 work email found @tasteholdings.co.za LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email d****@tasteholdings.co.za
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Current company
Role
CFO | Strategy | Business Development
Location
City of Cape Town, Western Cape, South Africa
Company size

Who is Dylan Pienaar? Overview

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Quick answer

Dylan Pienaar is listed as CFO | Strategy | Business Development at Evergreen Lifestyle, a with 28 employees, based in City of Cape Town, Western Cape, South Africa. AeroLeads shows a work email signal at tasteholdings.co.za and a matched LinkedIn profile for Dylan Pienaar.

Dylan Pienaar previously worked as Chief Financial Officer at Evergreen Lifestyle and Business Consultant at Cna. Dylan Pienaar holds Post Graduate Diploma, Accounting (Cta) from University Of Cape Town.

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Email format at Evergreen Lifestyle

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{first}.{last}@tasteholdings.co.za
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Profile bio

About Dylan Pienaar

Being the kind of person who has a plan and gets things done, I have built a reputation as someone that can be relied on. I have progressed the businesses I have worked with, by either optimizing their financial departments and controls or developing a turnaround strategy. I really enjoyed being the CEO of Taste , because I had the space and autonomy to design and implement the business strategy, not just in finance but across all the business functions.I am passionate about implementing new systems and processes aimed at optimizing and positioning a business for growth, and the leadership and coaching aspects in a business. I believe I have added the most value when I was with Grand Parade Investments Limited , by setting up their financial systems, turning the business around . Getting things right really excited me.My proudest career moment thus far has been building up the executive team at Taste Holdings, to win them over,get their support and backing and influence and motivate the team, while the business was facing significant adversity. I'm looking for a role where I have the ability to focus on leading a team, mentoring and focusing on the people element of the department which will allow me to lean into other aspects of the business, partner with the executives and turnaround the business strategy

Listed skills include Microsoft Office, Gambling, Microsoft Excel, Casino, and 31 others.

Current workplace

Dylan Pienaar's current company

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Evergreen Lifestyle
Evergreen Lifestyle
CFO | Strategy | Business Development
cape town, western cape, south africa
Employees
28
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10 roles · 26 years

Dylan Pienaar work experience

A career timeline built from the work history available for this profile.

Chief Financial Officer

Current

Cape Town, Western Cape, South Africa

When I joined Evergreen Lifestyle, it had established itself as the leading retirement village brand in the country and was entering into a period of significant growth. I identified that the finance function required a turnaround in order to remain effective and relevant during a high growth period. I developed and implemented a turnaround strategy for the finance function by: - Restructuring the finance team and aligning the team members skills and experience to appropriate roles. - Focus on leading the finance team through regular communication, training and coaching.- Leveraging existing technology and introduction of new technology to eliminate manual processes and optimize the financial processes. - Implemented a business intelligence tool to allow for integrating reporting.

Oct 2020 - Present

Business Consultant

Cna

Cape Town, Western Cape, South Africa

Lead the design, set-up and implementation of the financial systems for CNA, South Africa's largest stationery and book retailer. This was a new financial system as none of CNA's existing systems were migrated across from the seller.

Jan 2020 - Jul 2020

Chief Executive Officer

Johannesburg Area, South Africa

­Developed and implemented a turnaround strategy aimed at creating a sustainable and scalable food retail business in response to Taste Holdings having been bailed out by it's controlling shareholder.I achieved this by developing, articulating and communicating the Group’s long-term strategy, providing strong leadership and management of the Group Executive Team and operations of all the Group’s business in the Food Division (Starbucks Coffee, Domino’s Pizza, Maxis Grill and The Fish & Chips Co) and Luxury Goods Division (NWJ and Arthur Kaplan Jewellers).Key Achievements:­- Re-organised the Group to distinguish between the profitable and non-profitable businesses. - Divested from the non-profitable and non-core businesses within the group. - Raised R 130 million in new capital by way of a rights issue to fund the business turnaround. - Re-organised the executive management of the group to streamline and focus on the turnaround of the group. - Enhanced the business controls and reporting by implementing a new financial system (SAGE) and BI Reporting tool (Power BI) ­ [Please note, further details available upon request (Comprehensive CV)]

Mar 2018 - Dec 2019

Chief Executive Officer

Cape Town Area, South Africa

I was promoted to CEO of Grand Parade Investment's Quick Service Restaurant division at a time when the business was experiencing significant growth. It was the largest operating division which employed 1300 people and generated R700m in Turnover. ACHIEVEMENTS: - Aggressive expansion of the new store network across all three brands. 14 new stores were opened during my period as CEO. - Improve Burger King’s sales. I was able to achieve an 11% increase on the year-on-year sales through better brand positioning, enhance menu architecture and product innovation. - I was able to achieve an operating profit for the QSR division for the first time in its existence within 5 months of taking over as CEO. - Burger King EMEA asked me to be one of their keynote speakers at the 2017 EMEA Regional Conference, to highlight the turnaround of Burger King during my time as the CEO.

Jul 2017 - Nov 2017

Chief Financial Officer

Cape Town Area, South Africa

While I was the CFO of Grand Parade Investments, the group was involved in divesting from its gambling assets and diversified into the food retail; real estate and manufacturing industries. ACHIEVEMENTS:-Financial lead on the M&A team and responsible for all financial modelling, valuations and legal agreement reviews. Total value of deals concluded of R1.8bn. - Financial reporting, I successfully reduced the financial reporting cycle from 15 to 7 working days. - Capital Structure, I successfully negotiate debt facilities in excess of R400m. - Cash Flow Management, I effectively managed the cash flows of the group to ensure that shareholder were paid dividends every year. - Created a shared service division within the group to manage all financial and administrative functions which through greater efficiencies resulted in an 8% reduction in overhead costs. - The expansion of our slots business through the acquisition of 3 operating business and gambling licences valued at R90m. - The sale of a 20% holding in GrandWest Casino for R1.2bn. - The sale of 70% of SunSlots for R900m. - The acquisition of a 20% holding in Spur Corporation Limited valued at R290m. The acquisition was structured to contain R150m of debt funding, R72m funded by the seller and the remainder in cash. - The acquisition of Mac Brother Catering Equipment, a leading catering equipment company for R50m. - The construction of a burger patty processing plant and bakery to support the food divisions operations with a combined value of R90m.

Nov 2012 - Jun 2017

Financial Manager

Pallet Supply Company (Pty) Ltd
2005 - 2007 ~2 yrs

Trainee Accountant

Ey

South Africa

2001 - 2003 ~2 yrs
Team & coworkers

Colleagues at Evergreen Lifestyle

Other employees you can reach at evergreenlifestyle.co.za. View company contacts for 28 employees →

2 education records

Dylan Pienaar education

FAQ

Frequently asked questions about Dylan Pienaar

Quick answers generated from the profile data available on this page.

What company does Dylan Pienaar work for?

Dylan Pienaar works for Evergreen Lifestyle.

What is Dylan Pienaar's role at Evergreen Lifestyle?

Dylan Pienaar is listed as CFO | Strategy | Business Development at Evergreen Lifestyle.

What is Dylan Pienaar's email address?

AeroLeads has found 1 work email signal at @tasteholdings.co.za for Dylan Pienaar at Evergreen Lifestyle.

Where is Dylan Pienaar based?

Dylan Pienaar is based in City of Cape Town, Western Cape, South Africa while working with Evergreen Lifestyle.

What companies has Dylan Pienaar worked for?

Dylan Pienaar has worked for Evergreen Lifestyle, Cna, Taste Holdings Limited, Grand Parade Investments Limited, and Pallet Supply Company (Pty) Ltd.

Who are Dylan Pienaar's colleagues at Evergreen Lifestyle?

Dylan Pienaar's colleagues at Evergreen Lifestyle include Damian Alexander, Andiswa Fishi, Samantha Breedt, Melissa Adriaan, and Shannon-Lee Newman.

How can I contact Dylan Pienaar?

You can use AeroLeads to view verified contact signals for Dylan Pienaar at Evergreen Lifestyle, including work email, phone, and LinkedIn data when available.

What schools did Dylan Pienaar attend?

Dylan Pienaar holds Post Graduate Diploma, Accounting (Cta) from University Of Cape Town.

What skills is Dylan Pienaar known for?

Dylan Pienaar is listed with skills including Microsoft Office, Gambling, Microsoft Excel, Casino, Great Plains Software, Ifrs, Mergers, and Acquisitions.

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