•Boosted website conversions and other KPIs using various web tools such as Google Analytics​•Spearheaded the development and launch of a new ecommerce website on the Shopify Plus platform•​Pioneered, planned, and oversaw the management of multiple key projects and initiatives•Oversaw digital marketing programs and executed multiple successful digital advertising campaigns​​•Standardized practices surrounding digital assets within content management systems•Strengthened and implemented best practices for the website's SEO•312% increase in annual sales revenue reached by expanding order fulfillment capabilities​•Partnered and collaborated with cross-functional marketing, design, and web development teams

•Designed and launched Shopify website for direct-to-consumer health food brand•Led the charge with several ey initiatives including product roadmap creation and implementation ​​​•Researched and implemented packaging solutions for cold-shipped products •Overhauled organization’s branding to communicate value in a more visually appealing way•511% follower increase on Instagram by ​leveraging influencer marketing techniques​​•​Modified and improved website SEO, enabling website to appear on first page of search results

•Maximized sales revenue by implementing pricing optimization A/B testing for a large D2C catalog•Revamped site data continuously, paying close attention to detail and finding areas for improvement ​•Developed copywriting skills and executed a series of effective email marketing campaigns with Klaviyo​​•Recruited and hired web development team to create enhanced website that enabled order bundling•Utilized web analytics tools to boost vital performance indicators such as AOV, CV and RPV•26% increase in AOV by ​expanding product selection and incentivizing cross-selling and upselling.•Identified and found solutions for technical issues through cross-functional collaboration with IT teams

•Capitalized on market opportunities by analyzing trends and making data-driven decisions•Coordinated multiple projects at once and was able to balance priorities without losing efficiency •Developed strong financial acumen by managing bookkeeping and analyzing P&L statements•Planned and initiated cold email campaigns and developed B2B sales skills while recruiting new clients•412% increase in client signups by implementing industry-specific B2B sales techniques•Discovered a passion for graphic design when hiring and working closely with dozens of online artists

•Learned ins and outs of the booming solar industry•Wrote installation proposals for prospective clients •Built models simulating solar installation and cost projections that were used for clients•Assisted CEO in sales process and helped close 5 new accounts