• Led University of Michigan to its first win in National Student Advertising Competition (NSAC), securing 2nd place at regional level• Built multi-touchpoint campaign for Tide (P&G), projected to drive conversion of 75% of loads to cold-water washing across U.S. by 2030• Worked directly with Dr. Marcus Collins, award winning marketer and former Head of Strategy at Wieden + Kennedy, to guide campaign strategy• Increased club membership by 67%, growing organization from 30 to 50 members through recruitment efforts

Clients: Meta (2021); Indeed (2022)• Managed advertising strategy for clients on behalf of University of Michigan's 30-person chapter• Delegated tasks to target audience, consumer, and market insights teams to ensure cohesive deliverables• Directed primary and secondary data collection via surveys, netnographies, Nielsen, and AdMall

(Culture & Cognition Lab)• Researched Sub-Saharan African psychological profiles under Dr. Shinobu Kitayama to help globalize cultural psychology• Analyzed sociograms from participant drawings to explore self-construal patterns across cultures• Facilitated in-person studies with 300+ total participants to improve data accuracy and research reliability

(PSYCH 306: Project Outreach Group Leading)• Instructed 10 students, facilitating discussions linking field experiences with psychological theory • Coordinated field placements, evaluated student work, and led networking skills training

• Collaborated with cross-functional teams across operations, research & development (R&D), manufacturing, and sales to gain comprehensive understanding of Glenair’s business model• Tested and compared two GPS67-E1 formulations to assess feasibility for in-house production

• Organized and promoted music festival at Blind Pig, Ann Arbor, raising $2.6K for Fisher House Michigan on 146 ticket sales• Marketed fundraisers, achieving 250+ ticket sales by leveraging networks, social media and outdoor activations

• Co-founded and managed Genuwin NIL, securing first NIL deal for UCLA tennis player Timothy Li• Executed fundraiser with Corbin Bowl, raising $13K for LARMHC from ticket sales and GoFundMe

• Searched YouTube and social media for various kids TV properties• Researched competitors' placement of children’s properties to inform content positioning• Presented all materials to Director of International Sales & Acquisitions

• Worked with Sales Director to launch Kartoon Channel!, GNUS first online streaming service app • Submitted & reformatted categories of episodes; wrote all episode descriptions and synopses• Developed catalogues for shows airing on Apple TV, Amazon, Google Play

• Completed summer internship for a leading global media company in branded children's entertainment• Assisted marketing executive with social media engagement and content calendar• Participated in executive board meetings; documented minutes and distributed reports to executives