Parker-Lambert is a marketing agency which provides a wide range of strategic services and deliverables including branding, marketing communications, online and retail point of sale materials, advertising management, content marketing, live-action and animated video production, and web design and development.

· Launched the etail point of sale content program and grew it into an operation that produces the world’s largest and broadest assortment of rich content, delivering engaging content through Webcollage, CNet ContentCast, Amazon Vendor Central and direct delivery for nearly 500 products in 12 languages across all major markets worldwide. · As owner of the company’s video operation, I transformed it into a dedicated team that produced 100+ live-action and animated videos a year, including commercials, product demonstrations, event coverage, and live webcasts for YouTube, POS, and social media. Dramatically improved production quality, breadth of content, and posting frequency – all while reducing production costs year over year.· Drove YouTube views from one million to five million yearly, and grew subscribers from 5K to 160K, making Corsair the #1 subscribed channel in the PC component segment. Under my leadership, company YouTube channels had more subscribers than Logitech and Lenovo combined.· Performed market research, user testing, and project management to dramatically improve the guided selling process for the company’s B2C web site. Responsible for the development, deployment, and maintenance of product detail page content in eight languages.· Key contributor to go-to-market planning and execution, working closely with multiple teams to help define and drive the GTM plan for 50 product launches a year.· Responsible for the brand voice, and a key contributor and stakeholder the production of customer-facing communications including print advertising, online and in-store point of sale material, packaging, and web content.

· Launched the Corsair Audio brand.· Analyzed market data and performed market research to conceive, propose, and launch a multi-segment consumer PC audio roadmap.· Drove the audio PR strategy and tactics, and served as the face of Corsair audio at press events and press tours in the US, UK and Europe.

· Introduced or revamped several key marketing functions to bring them up to industry standards, including Marketing Requirements Documents (MRDs), the product launch gate process, pricing, and forecasting.· Managed an extensive channel marketing program, including retail POS, online banners and landing pages, VIRs, MIRs, IRs and bundles. Responsible for execution, scheduling, and performance/ROI analysis.· Launched the Corsair PC chassis and liquid CPU cooling brands, and grew both to the top three in their segment.· Significantly expanded retail placement of key brands at Best Buy and other major accounts.

· Drove the gate process for major products from funding through launch, working closely with upper management, engineering, regional marketing organizations and external agencies.· Developed PRDs, launch vision documents, training materials and other pieces critical to successful launches.· Captured 50% category share through placement at Best Buy and other major retailers.· Used message testing and market research to revamp end-to-end brand communication, including merchandising, packaging, and product documentation.· Wrote 100% of the marketing copy for the brand’s revamped presence on the Logitech web site, using the AIDA model to create appeal and clearly explain benefits to a non-technical audience of music lovers.· Represented the company with the press, at trade shows, and at industry events.