Dylan Rogers Email & Phone Number

Us

• Managed the Commercial Strategy department at Medscape, the foremost clinical news resource for physicians within the WebMD network, serving as the leader of product strategy initiatives• Spearheaded product strategy and design for a suite of data-driven omnichannel marketing products, including a robust machine learning powered decision engine• Devised innovative methodologies for processing extensive patient data, enabling the automated and scalable repackaging of advanced targeting insights for sale to clients• Collaborated with Sales to deliver compelling product presentations, showcasing innovative capabilities in over 50 client presentations• Optimized complex and poorly defined internal processes by documenting them with RACI matrices, identifying manual bottlenecks, and implementing automated solutions• Represented Medscape as an SME on the 'Insights and Innovations in Omnichannel Solutions' panel at Digital Pharma East

Us

New York, Ny, Us

• Led the end-to-end design, dev management, and strategy for all Facebook and Twitter Brand Suitability advertising products• Transformed an existing un-billable manual product into a profitable, fully automated suite of 5 products that allowed clients to plan, optimize, and measure the suitability of their advertising campaigns on Facebook• Wrote 8 PRDs, including an industry first design for brand safety in an in-feed environment, all of which described the design from client activation to backend data storage/processes, user experience, internal billing systems, and go-to-market strategy • Built and sustained the relationship with external partners such as Facebook and Twitter by leading partner calls and drafting RFPs to win the rights for new products • Collaborated with other internal departments such as Marketing, Legal, and Account Management to create product marketing collateral, product MSOs, and recruit clients for Beta and GA launches• Worked with clients to review campaign results and insights, resolve technical issues, and pitch new product Betas

Pleasanton, Ca, Us

• Leveraged cutting-edge Big Data technology to help healthcare clients plan, measure and optimize marketing ROI • Used a logic-based proprietary language alongside SQL, Excel, and other analytics and data visualization tools to successfully complete 11 analyses on large data sets of health and consumer data• Managed analyses measuring linear and targeted TV campaigns, digital marketing, frequency optimization, and market trends • Improved methodology and cut lead time for new Data-Driven TV analyses

Dublin 2, Ie

• Assisted large financial institutions, Fortune 500 companies, and government agencies in analyzing their current business and technology state, identifying operational and technical deficiencies, and executing on targeted plans to reach future state• Prepared client deliverables and conducted meetings with senior stakeholders in order to identify business requirements • Documented and redesigned process flows to create alignment between the business operators and the target strategy • Defined, structured, and executed plans to launch a new high traffic website by designing web pages, customizing internet functionality, building roadmaps, coordinating timelines, and meeting with senior executives• Analyzed 10 million customer accounts using SQL, as part of a larger initiative to convert client data to a new database • Examined reports to identify defects and irregularities in the data, in order to inform senior clients of strategic recommendations for modifying the developers’ code

Dublin 2, Ie

• Identified deficiencies in current technology and improved existing automation test scripts to ensure proper performance for a large government healthcare website• Used Quick Test Pro to run automation tests on website performance • Created and cataloged defects using Application Lifecycle Management, in order to triage defects and support quick fixes• Implemented new standards and operational processes for Development team, thereby reducing lead time

Kalamazoo, Mi, Us

• Worked in coordination with technicians to develop user requirements for new lab equipment to test aneurism prevention devices • Leveraged 3D modeling software to design 3D printed devices• Managed manufacturing and negotiated prices with external companies to provide quality and cost-effective devices

MiNI is one of the country's top research labs studying nanotechnology • Managed and designed project plan and roadmap for smart clothing product, ensuring capacitive textile sensors were built and tested according to set timeline• Identified root causes of product failures, creating and executing on resolution strategies that resulted in the successful release of a smart clothing product that won the United States Contest for the Application of Nano/Microtechnology • Competed for the United States at the International Contest for the Application of Nano/Microtechnology in Barcelona