BNB Labs specializes in transforming short-term rental properties into high-performing assets. Our dual focus on listing optimization and revenue management ensures not only increased visibility but also maximized profitability for our clients.BNB Labs stands apart in the industry by not just enhancing listing conversions but also by strategically managing revenue to ensure consistent financial success for property owners. Our approach involves a deep understanding of market dynamics, pricing strategies, and customer behavior.

As a Brand Marketing Summer Intern at good2grow™, I gained hands-on experience in diverse aspects of brand marketing. My role involved sharpening skills in analytics, written communication, consumer insights, strategy, and consumer/customer messaging, contributing to significant projects and initiatives.Projects and Responsibilities:Competitive Analysis:Conducted in-depth competitive analysis of key brands in the juice and snacking segments, focusing on annual advertising spend, advertising channels, key marketing claims, and new product launches.Collaborated with the brand team to identify high-performing practices from key competitors.Marvel Annual Advertising Execution:Created a comprehensive marketing brief for Marvel’s team to outline strategy and desired outcomes for the 2024 activation.Developed and executed a Marvel co-marketing activation for the Back-to-School period.BTS Influencer Execution:Managed influencer collaborations for the Back-to-School period, promoting good2grow’s portfolio of brands.Authored a detailed marketing brief for influencer partnerships, including brand strategy, consumer insights, key messages, and featured products.Generative AI Testing and Recommendation:Collaborated with the creative services team and Generative AI provider during the onboarding process.Worked with the Creative Services Manager to define testing scope and parameters.Provided initial insights and recommendations on the application of AI in good2grow’s marketing strategies.Branding New SKU:Led the branding efforts for a new SKU, including creating the name, designing a survey for public feedback, and proposing bottle color options.Summer Findings Presentation:Compiled and summarized key learnings and outcomes from my internship.Presented findings and actionable recommendations to the leadership team, aiming to enhance company efficiency with new software and processes.

CD Digital Marketing revitalizes short-term rentals (STRs) through strategic social media marketing, enhancing visibility, increasing bookings, and driving higher top-line revenue. Our comprehensive approach is designed to significantly boost conversion rates by creating highly engaging content that attracts and retains traffic.Beyond mere aesthetic improvements, our focus encompasses optimizing Airbnb page rankings by understanding and leveraging the platform's algorithm. Tailored to each property, our methods ensure that listings not only stand out in a competitive marketplace but also achieve superior conversion rates, resulting in increased bookings and revenue for our clients.

Managed sales to chain and independent convenience and grocery stores, big box retailers (Target/Walmart), and non-traditional retail.Presented brand to store personnel for awareness-building and in-store merchandising, expanding brand presence with POS and sales material.Collaborated with distributors for follow-up on deliveries and products, ensuring consistent supply.Initiated and presented promotions for sales activity to boost sales performance.Conducted cold calls and opened new accounts, driving brand growth and customer acquisition.Sold in new points of distribution, SKUs, and displays by crafting effective sales pitches to store managers.

Managed sales to chain and independent convenience and grocery stores, big box retailers (Target/Walmart), and non-traditional retail.Presented brand to store personnel for awareness-building and in-store merchandising, expanding brand presence with POS and sales material.Collaborated with distributors for follow-up on deliveries and products, ensuring consistent supply.Initiated and presented promotions for sales activity to boost sales performance.Conducted cold calls and opened new accounts, driving brand growth and customer acquisition.Sold in new points of distribution, SKUs, and displays by crafting effective sales pitches to store managers.