Dylan Thompson Email and Phone Number
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I'm an experienced, inquisitive, motivated and analytical marketer with a background in marketing communications, digital marketing and market research. I am passionate about weaving together strategy, trends, data and experiences into compelling stories that deliver targeted and relevant insights to clients. Currently, I am a Sr. Marketing and Consumer Insight Manager at Symrise North America – Flavor Division, supporting the Savory Business Unit. I work with internal and external partners to research, identify and deliver trends and consumer insights relating to food and beverage products in CPG and food service. I am involved with a wide range of engaging marketing activities to promote current and potential client engagement and business development. I also work with the Savory Culinary and Snacking Teams to help guide product development and deliver impactful product demonstrations and presentations.I am experienced in:• Storytelling backed by relevant, measurable and actionable data • Engaging marketing activities including presentations, demonstrations, discovery treks, open houses, trade show engagements, brainstorming/prototyping• Content marketing: strategy, creation, curation, planning• Digital marketing: Email, automated marketing, social media marketing, lead generation, Google Analytics• Market Research: research design, analyzing data, translating data into insightsIn addition to digital marketing, I am enjoy connecting face to face with clients and helping them to solve their challenges through the use of marketing and consumer insights. I am a collaborator with an aptitude for achieving quantifiable results through creativity and efficiency. I am also an avid culinary explorer and experimenter with an affinity for experiencing new foods and flavors through food events, pop-up's, social media, blogs, chef events, culinary tours, recipes and influential restaurants and bars.
Symrise Ag
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Marketing & Consumer Insights DirectorSymrise Ag Mar 2023 - PresentHolzminden, Lower Saxony, De-Develop and execute, with the Vice President of MSCI, a comprehensive marketing strategy and communication plan that drives customer engagement and generates leads, including content marketing, lead generation, and lead nurturing programs. Track and report KPIs on a monthly basis. -Identify consumer, product, and flavor trends and opportunities to guide new customer presentations leveraging our company portfolio -Collaborate with cross-functional teams to develop and execute go-to-market plans for new proactive initiatives-Oversee the development of marketing presentations, case studies, and other content marketing materials-Lead the development of marketing content for customer engagement in the digital space, including marketing campaigns, social media, email marketing, and other lead-generation programs.-Champion the development of the marketing team, cultivating a culture of continuous learning and growth, and providing strategic guidance and support to enable team members to achieve their professional goals and prepare them for future roles within the organization.-In collaboration with the VP of MSCI, drive the exploration and adoption of cutting-edge marketing technologies, such as marketing automation, AI, and emerging social media platforms, to enhance marketing performance and customer engagement. -Develop and maintain a deep understanding of our customer's needs and challenges, and use this knowledge to inform marketing strategies and lead nurturing programs
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Sr. Marketing & Consumer Insight ManagerSymrise Ag Sep 2020 - Mar 2023Holzminden, Lower Saxony, De- Managing and coaching the Marketing team to create presentations / demos to key customer accounts integrating relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas.- Driving online customer engagement and guiding the marketing team on digital initiatives and the Content Marketing strategy developed with VP Marketing- Defining non- Digital Communication Strategy with V.P. Marketing to maintain our Top of Mind Awareness - Design the yearly communication plan and guide PR initiatives with the V.P. of Marketing in partnership with Communication Agencies
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Marketing And Consumer Insight ManagerSymrise Ag May 2018 - Sep 2020Holzminden, Lower Saxony, De- Managing and coaching the marketing team to create presentations / demos to key customer accounts.- Driving online customer engagement and guiding the marketing team on digital initiatives including content marketing strategy.- Defining non-digital communication strategy with VP Marketing to maintain Top of Mind Awareness- Design with thethe yearly communication plan and guide PR initiatives
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Marketing & Consumer Insight SpecialistSymrise Ag Feb 2014 - Apr 2018Holzminden, Lower Saxony, De-Integrate relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas to Savory accounts-Guide online content sharing and implement online email initiatives-Assist other Marketing, Sensory and Consumer Insight colleagues in the implementation of the yearly communication plan-Manage social media tools and online content platform
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Marketing Communications SpecialistSymrise Ag Apr 2013 - Feb 2014Holzminden, Lower Saxony, DeAssist VP Marketing & Sr. Marketing Communications Manager with yearly communication plan.Implement integrated marketing campaigns with respective partners (internal business units and external vendors)Enhance communication efforts through the use of digital platformsConduct market research and analyze secondary data to create market overviews and trend presentations for select projects & customers.
Dylan Thompson Skills
Dylan Thompson Education Details
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Southern Illinois University, CarbondaleMba -
Southern Illinois University, CarbondaleMarketing
Frequently Asked Questions about Dylan Thompson
What company does Dylan Thompson work for?
Dylan Thompson works for Symrise Ag
What is Dylan Thompson's role at the current company?
Dylan Thompson's current role is Marketing & Consumer Insights Director | Delivering Strategy, Insights & Trends to the Food & Beverage Industry.
What is Dylan Thompson's email address?
Dylan Thompson's email address is dl****@****ail.com
What is Dylan Thompson's direct phone number?
Dylan Thompson's direct phone number is +161831*****
What schools did Dylan Thompson attend?
Dylan Thompson attended Southern Illinois University, Carbondale, Southern Illinois University, Carbondale.
What skills is Dylan Thompson known for?
Dylan Thompson has skills like Social Media Marketing, Marketing, Marketing Strategy, Social Media, Market Research, Online Marketing, Public Speaking, Marketing Communications, Social Networking, Integrated Marketing, Marketing Research, Email Marketing.
Who are Dylan Thompson's colleagues?
Dylan Thompson's colleagues are Willy Hajdarevic, Christina Witter, Lucila Victoria Del Viso, Adnane El Koter, Florent Rio, Sujatha Harikkumar, Michele Silva.
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